What Is Predictive Analytics? Increasing Conversion Rate Using Predictive Analytics
Predictive analytics is an area of statistical analysis that deals with using information from data to predict future trends and behaviour patterns.
People traditionally speaking have been very reactive to most things in general, but through large amounts of data that we are able to gather through analytics we are now able to become far more predictive and as a result proactive.
An example of this working highly effectively is the police departments in the US. Traditionally they used pins on boards to record incidents but now they are using analytical data to predict what crimes will occur in which types of weather conditions,specific events and certain times of the year/day. We are able to make informed decisions on our website’s data in much the same way.
Predictive analytics is an area of statistical analysis that deals with using information from data to predict future trends and behaviour patterns.
People traditionally speaking have been very reactive to most things in general, but through large amounts of data that we are able to gather through analytics we are now able to become far more predictive and as a result proactive.
An example of this working highly effectively is the police departments in the US. Traditionally they used pins on boards to record incidents but now they are using analytical data to predict what crimes will occur in which types of weather conditions,specific events and certain times of the year/day. We are able to make informed decisions on our website’s data in much the same way.
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