Google E-A-T: Why It Is Important For SEO

Google E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. This is a concept that is heavily discussed in Google’s Search Quality Rater Guidelines. Google published and uses this to evaluate the overall quality of a website. Though E-A-T is not the only ranking factor, demonstrating a good E-A-T on your website can definitely help improve Google […]

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