Data Signs SEO Case Study
SEO Melbourne has been providing SEO consulting services to Data Signs since March 2020, working with the manufacturing company to improve their website’s usability through UX design, while also seeing notable growth in organic search traffic.
Data Signs is a leading manufacturer of traffic equipment and message boards, and after 40 years in the industry, have become the largest manufacturer of solar-powered traffic equipment in the southern hemisphere. However, the company’s online presence needed a modern update. Our team of SEO specialists directed web designers to strategically enhance their web presence, with a focus on improving user experience and SEO strategy. The effective, interactive, and SEO-optimised site has since seen web traffic soar.
SEO Melbourne utilised UX elements to improve the overall usability of the webpage. An enhancement of site layout, visual hierarchy, content quality and ease of navigation, as well as page speed and website responsiveness, has made for a streamlined and interactive navigational experience for the user.
For example, we have simplified Data Signs’ homepage with an interactive product listing that allows the user to navigate a large variety of product options and content with efficiency.
A streamlined, effective, and professional web layout gives potential customers the impression of credibility, and a reason to stick with your site for longer. Therefore, the results SEO Melbourne has seen during our time with this company demonstrates the effectiveness of an optimised site.
In just two months Data Signs saw a 30.56% increase in organic search traffic since launching their digital marketing campaign with SEO Melbourne in March.
With an enhanced online presence through an SEO focused UX design, Data Signs has SEO Melbourne to thank for reaching its digital marketing goals.