Case Study

Life Fitness



Increased organic traffic


Increased organic traffic sessions
Life Fitness Logo SEO Melbourne
Life Fitness
Services Provided:

Key Highlights

We increased organic traffic sessions by over 291.77% since March 2019 vs March 2020.

Keyword Rankings

Our client’s focus in the last year shifted to Hammer Strength fitness and hence our SEO strategy changed to accomodate for this shift in the focus key phrase. We are pleased to say that our client is ranking first for this targeted keyword in Google’s SERP.

  • Hammer Strength: #1

Life Fitness Case Study - SERP - SEO Melbourne

Organic Traffic

Since the beginning of implementing our SEO strategies (in April 2015), we have helped increase Life Fitness’ organic traffic sessions by 2,147.2%. For a major client like Life Fitness and a well-reputed Australian fitness equipment brand, this increase has made a noteworthy difference in their conversions.

Life Fitness Case Study -Traffic Growth - SEO Agency Melbourne

We can see a steady increase in organic traffic over this period with a significant increase since June 2019. When comparing traffic from September 2019 to September 2018, we see a 257.8% increase in organic website visitors. There is also a very notable increase from March 2020 to March 2019 that reinforces the success of the SEO strategies we have implemented for Life Fitness. The campaign continues to achieve valuable results for Life Fitness with organic search continuing to rise.

Life Fitness Case Study - Traffic Comparison - SEO Melbourne

After we conducted a competitor analysis at SEO Melbourne we wanted to help grow Life Fitness’ brand image in Australia through its digital assets and attain a significant share of the search engine traffic.

With our development of a set of 12 targeted, high-volume keywords we have driven an increased amount of organic search traffic to the website. It is through leveraging each of these keywords into Life Fitness metadata that we achieved this incredible traffic result.

Life Fitness Case Study - Acquisition - SEO Agency Melbourne

With SEO Melbourne’s expertise in achieving real and sustainable results for Life Fitness, the client has now seen a 291.77% increase in Organic Search traffic for March 2020 vs March 2019.

We strengthened the site and provided multiple entry points for search engines to crawl the site’s pages. Alongside significant SEO copywriting and our thorough SEO services’ on-page optimisation. 

Noticing that Life Fitness did not have a dedicated content strategy, we developed a dynamic content strategy that combined blogs, electronic direct mail (EDM) and videos. The varied range of content attracted audience attention through different mediums and provided a reason for customers to return to the website repeatedly, looking for fresh and relevant content.

Life Fitness Case Study - YouTube - SEO Melbourne

As part of our strategy, Life Fitness began a series of webinars for fitness centre staff to improve their businesses. The company needed a way for their core customer base to reach this important learning product. We focused our attention on this specific project, establishing the metadata foundation for the webinar page and consulting on marketing the webinar via EDM.

Life Fitness Case Study - EDM - SEO Melbourne

We are excited to continue our valued relationship with Life Fitness as we are passionate about not only aiding our clients gain the best SEO results, but build a holistic brand that resonates with their customers. We are looking forward to seeing Life Fitness’ website traffic grow and we are ready to further help our client achieve their digital marketing goals.

Click here to find out more information on SEO Melbourne and our services. Have a look at Life Fitness’ website, to see how we brought our SEO strategy to life.



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