Life Fitness

SEO Melbourne SEO Company Melbourne SEO Life Fitness

SEO Melbourne helped Life Fitness increase their organic traffic sessions by over 1500%. Read on for more of the Life Fitness Case Study.

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Key Highlights

Increased organic traffic sessions by over 1500%


We have increased their Google rankings for following keywords. As Google’s results are fluid these may not reflect the current rankings. The rankings below have been achieved and sustained.


SEO Results Update 13th July. 3 new number 1’s and one 2: 

#1 Fitness Machines

# 1 Home Gym Equipment

#1 Home Fitness Equipment

#2 Free Weights


SEO Agency Melbourne Ranking Life Fitness


Since we started implementing recommendations for the client in April 2015, we helped to increase the client’s organic traffic sessions by 1504.51% (873 organic sessions in March 2015 compared to 13,940 in January 2018) and for a major client like Life Fitness, this increase was massive.

SEO Agency Melbourne Statistics Life Fitness

In the first month, SEO Melbourne conducted a deep competitor analysis, to establish Life Fitness’s position and three sixty selling proposition in the crowded Australian fitness equipment market. We wanted to continue Life Fitness’ brand image in the country, while at the same time gain a significant share of the search engine traffic. We developed a set of 12 targeted, high-volume keywords to drive organic search traffic to the website. Leveraging each of these keywords into Life Fitness metadata, we strengthened the site and provided multiple entry points for search engines to crawl the site’s pages. Alongside significant SEO copywriting and our thorough SEO service’s on-page optimsation. 

Noticing that Life Fitness did not have a dedicated content strategy, we developed a dynamic content strategy that combined blog, electronic direct mail (EDM) and videos. The varied range of content attracted audience attention through different mediums and provided a reason for customers to return to the website repeatedly, looking for fresh and relevant content.

In August 2015, Life Fitness began a series of webinars for fitness centre staff to improve their businesses. The company needed a way for their core customer base to reach this important learning product. We focused our attention on this specific project, establishing the metadata foundation for the webinar page and consulting on marketing the webinar via EDM.