Ultimate Crane Trucks, a trusted provider based in Melbourne, specialises in crane truck hire services tailored for the construction industry and related sectors across Victoria. Equipped with a robust fleet designed to handle a diverse range of heavy lifting and logistical transport needs, Ultimate Crane Trucks delivers cost-effective, reliable solutions. Recognising its potential for local appeal, SEO Melbourne devised an SEO strategy aimed at enhancing Ultimate Crane Trucks’ market presence, ensuring a more consistent visibility in the local industry.
After three months of dedicated SEO strategy implementation by the SEO Melbourne team, various metrics have shown approximately 30% growth, a significant improvement that would not have occurred without their hard work. Let’s take a closer look at these increases.
Site Traffic – User Acquisition
As we can see in the chart above, even though overall metrics have shown significant increases, the fundamental focus of SEO remains on organic traffic—that is, discovering a website or webpage through natural searches, without the influence of paid advertisements or other methods. Comparing over a three-month period:
- Organic user acquisition saw an increase of approximately 30%.Â
- Organic sessions, which measure the actual engagement from these users, similarly saw an increase of approximately 30%.
Among all channels, we can observe that organic acquisition significantly outperforms paid ads, demonstrating the strongest contribution by a wide margin. This approach has allowed us to rapidly expand the user base, achieving substantial growth in a very short period.
SERP Performance – Insight from SEO Company Melbourne
A brand’s performance on search engine results pages (SERPs) reflects not only user recognition but also the search engine’s evaluation of the brand. In this case, the initial increase in clicks and impressions relies on Google’s recommendation of the brand as a valuable search result. In the image, the solid line represents the brand’s SEO performance after receiving assistance from SEO Melbourne, while the dotted line shows the company’s SEO SERP performance before our services began. Although specific numbers are not visible in the image above, the increase in engagement closely links the brand’s presence to the needs of its resonating users:
- Total clicks increased by 34.95%
- Total impressions, which precede the former, also increased by 34.76%
Final Thoughts
As the brand continues to expand, our goal is to enhance Ultimate Crane Truck’s digital footprint, targeting those most aligned with its offerings. For insights into our SEO strategies and to explore how our expertise can benefit you, don’t hesitate to contact us today!
