JavaScript SEO & Site Crawlability

JavaScript SEO & Site Crawlability

Everything you need to know about Googlebot’s changes to JavaScript SEO 2019. What is it? How important is it?  You want to learn ‘how rocks form’, so you open your encyclopedia – but where do you look?  The index of course! Search engines “crawl” the internet and make copies of websites to create their own […]

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Using The WebP Image Format to Speed Up Your Website

Using The WebP Image Format to Speed Up Your Website

You might’ve heard of WebP images. Or maybe not. But either way, the WebP image format is here to stay, especially now that browsers like Microsoft Edge and Firefox have come on board and are supporting it. SEO Melbourne explores what this means. WebP is among the “next generation” of image formats that include the […]

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EMDs (Exact Match Domains) Bias Vs Ethical Brand Building Practices

EMDs (Exact Match Domains) Bias Vs Ethical Brand Building Practices

EMD Bias vs Ethical Brand Building Practices Introduction to Exact Match Domains Exact Match Domains have always been a topic of hot debate among SEO circles. This is because they work very well, especially for local listings. Businesses will often list their branches under different website URLs just to increase their visibility by having EMDs.  […]

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How To Find What Google Wants

How To Find What Google Wants

I once tried to explain to my Grandma what I do at SEO Melbourne. Now, she knows what Google is but she wouldn’t have any idea about what Google wants, as she doesn’t have access to the Internet. Then I went to a friend of mine and told her what I did. She’s an Internet […]

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Long Tail Keywords & Their Attraction To The Conversion Funnel

Long Tail Keywords & Their Attraction To The Conversion Funnel

  We often make the mistake of assuming the buying process for customers is simple. They find out they are in need of a product or service, then they come to a decision on whether or not to make a purchase. While it safe to say that’s an oversimplification of the entire process, in actuality […]

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WordPress Template 101 hacks – Part 1

WordPress Template 101 hacks – Part 1

  Templates are not always the way you want them Let’s go through some WordPress Template 101 hacks. How often do you download a template for your WordPress website with the hope it will deliver all you want? I hope not so often. But when you install the new theme, you try to personalise to […]

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