Writing blog posts? You know you have to do them, but you’re not sure on what to write, right? Well, we write our own SEO strategic articles and know a few tips, make that 7 tips to be precise, that will help you with your content writing.
Writing blog posts is more than writing some stuff
Just like you, we find that coming up with ideas can drain you of your sanity. It takes time to curate a well written piece for your website visitors.
Picture – Wiki image
That’s why we’ve put together these 7 great tips for writing blog posts to use, even if you’re not great at writing. Some people can write well and effortlessly, but if you’re not one of those people, then these tips will help.
1 – Why are you blogging and who are you writing for?
This is your first port of call. Before you start, think of why you’re blogging. When you’re writing blog posts, is it to show that you have a strong skill set in a particular area? Are you a local business that has services you’d like to promote? Knowing why you’re blogging will help you formulate the content of your post. The second part of the puzzle is knowing who you are writing for.
Your style of writing might be the “shizzle” to you, but to your customers, you might be using language that distances them from you. Think about your target market or current clients. Who are they? What do they like to do in their spare time? Are they parents? Do they drive particular cars? Once you start taking a deep dive on who your target market is, you will get to know their language. Then you can tailor your content around their language and really start to resonate with them with well crafted words.
2 – Know the structure of your blog
This step is brilliant as it solidifies your approach to your blog and can help you visualise the layout. And it’s not rocket science either. There’s three core sections.
Intro – this outlines what your post is about. Just like we started ours out with letting you know that you’d find helpful tips on writing articles. Be to the point and entice readers to keep scrolling down with useful content.
Body – the meat of your article! Provide readers with plenty of content that is dedicated to why they are reading your awesome article. Add images and videos if you can, (you can even be cheeky about it – like this video below)
Writing can be like Mr Bean taking an exam. But if you follow our tips, you’ll breeze through writing content.
Conclusion – finalise your article with a summary of the important points of your post.
3. Break up your content with paragraphs
That doesn’t mean starting a new paragraph every two sentences. Follow the style of the story you’re telling in your article and break it up as if you were talking with someone. If you have a lot to say about something in one breath, then it’s a long paragraph. If it’s something you can blurt out, then it’s a short, sharp paragraph.
4. Headings help readability
Ever been on a website that had a long scrolling page that didn’t break up the content? How hard is it to take in the main points of pages like that? That’s why headings are critical to highlighting the points you are making. Keep them short and punchy too. It will improve the readability of your page.
5. Have your blog read before posting
So you’ve sat there for a while writing your blog post and you’ve finished! Most people click the “publish” button and get on with their life. The thing is, you’ve spent so much time going over your writing that you might have missed a few things. The structure might be out, spelling mistakes creep in or another little nuance has appeared. It’s best to have your content checked for “quality assurance” purposes before you send it out to the world.
6. Always link to your other pages
This really helps your SEO campaign. It shows the search engines how your site is put together. Internal linking is different to external link building, which is becoming less of a thing in 2016.
7. Be consistent with posting
Kids, if there’s one thing that stands true, it’s that you need to be consistent when writing blog posts. If you write something once a year, it doesn’t look good on your site. Think back to when you last saw a blog that was updated back in 2013. Is that business still kicking around? And is that post from 2013 even relevant any more?
That’s why Google looks for fresh content. They want the most relevant and up-to-date website to answer the questions people ask when searching online. So keep the content flowing.
Write stuff that you’re comfortable and confident with. Make sure you write to your target audience in way that they will understand and appreciate. Have enough content that adds value but doesn’t put someone to sleep.
And if you’re looking for 3 concepts that will help you convert your content, then that link will take you to a great article to help you refine your copy even further.
If you’d like more information on how SEO Company Melbourne can help with your content writing, contact us today!