Search Console SEO Melbourne

Google Page Speed Reports: SEO Implications

Recently, Google introduced Page Speed Report, the latest addition to Search Console. The highly anticipated update was first uncovered in February 2019. Beta testing pursued for several months, leading to the current, publicly accessible version. The update is designed to enhance user experience by increasing the efficiency and speed of websites.  The report allows users […]

Read more →

Google BERT Update Article SEO Melbourne

How Google Update BERT is Affecting SEO and What You Can Do About It

Recently, Google introduced BERT, a new update to its search algorithm. According to Google, this update will affect 10% of all English language queries in the United States. An expansion of this update will take place gradually across different countries, although Google has not decided upon a fixed timeline. Regarded as Google’s most important update […]

Read more →

Google September Update Melbourne Search Engine Optimisation | SEO Agency Melbourne

September 2019 Changes To The Google Algorithm

A video published by Google Webmasters today outlines the major changes made in the Google Algorithm, meta tags, Google Search Console, no follow and more. New ways to control how Google Search displays your listings through meta tags and HTML attributes.  Meta tags: Using  “max-snippet:[number]” you can now set a maximum text-length of the snippet. […]

Read more →

Site Crawlability JavaScript Melbourne SEO Company | SEO Agency Melbourne

JavaScript SEO & Site Crawlability

Everything you need to know about Googlebot’s changes to JavaScript SEO 2019. What is it? How important is it?  You want to learn ‘how rocks form’, so you open your encyclopedia – but where do you look?  The index of course! Search engines “crawl” the internet and make copies of websites to create their own […]

Read more →

Microphone Podcast SEO Melbourne Podcasts

SEO Podcasts: The New Online Trend

As market competitiveness increases and businesses are constantly aiming for new ways to optimise their content for SEO, there has been a shift from traditional content types such as text, into more engaging mediums such as video and more recently long form content such as podcasts. Text content, despite the changing landscape of digital marketing, […]

Read more →

WebP Melbourne SEO

Using The WebP Image Format to Speed Up Websites

You might’ve heard of WebP images. Or maybe not. But either way, the WebP image format is here to stay, especially now that browsers like Microsoft Edge and Firefox have come on board and are supporting it. SEO Melbourne explores what this means. WebP is among the “next generation” of image formats that include the […]

Read more →

Short URL Search Engine Optimisation Melbourne | SEO Melbourne

Why Is a Short URL a Necessity For eCommerce Website-Categories?

How does Google differentiate between a long and short URL in eCommerce categories? Google essentially uses its multitude of tools to input websites into a hierarchy. Often websites implementing a short URL into their eCommerce categories are ranking nearer to the top. Leaving websites with longer or less comprehendible URLs at the bottom. Google wants […]

Read more →

Google Reviews Plugin SEO Agency Melbourne

What is the Google Reviews Plugin and why is it Good for SEO?

Gone are the days of telephone books and newspaper testimonials. Whenever we need anything nowadays, whether it’s a quirky brunch spot or a local mechanic, Google is the first port of call. There is no way to ‘try before you buy’ when browsing products and services online. That’s where the Google Reviews plugin for WordPress […]

Read more →

Medic Update Search Engine Optimisation Melbourne Google | SEO Melbourne

How to Recover from the Google Medic Update

How has the Google Medic Update Affected the Healthcare Industry? On August 1st 2018 Google’s newest Global Broad Core Search Update went live. The aim of this update is thought to be attempting to enhance the match between user intent and the search results given. Now this sounds like a useful and innovative algorithm improvement, […]

Read more →

Google Site Kit WordpressSEO Agency Melbourne

Google Site Kit For WordPress

Google Site Kit For WordPress In late 2018, Google created a concept called the Site Kit for WordPress plugin. Combining multiple Google tools, which incorporates the tools that individuals and businesses require, empowering them to make critical SEO optimisation decisions. The free plugin consists of 4 Google functions. The first is the Search Console which […]

Read more →