Googlebots crawling your blog

Are Googlebots Crawling Your Blog?

Googlebots (also commonly known as ‘spiders’) crawl your websites content and indexes pages of your website so when people search for the product or service you have to offer it shows up in Google’s index. Now if you’re familiar with how search engine bots work, you’d be familiar with terms like crawling and indexing, if […]

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Rankbrain analysis of page relevance

How Rankbrain is analysing page relevance

  Rankbrain – Analysing page relevance Rankbrain is going to start analysing web pages for relevance and every page is going to be given a score on a scale of 1-10, 10 being highly relevant content and one being highly irrelevant. But Wait! Isn’t this similar to the quality score system that already exists for […]

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SEO 404 Example Homer

SEO Suffering From 404 Errors? Quick Redirects Plug In Solution

Is your SEO suffering because of a pile of 404 errors? Perhaps you don’t even know you have this issue. Essentially a 404 error (Google not found) is when a user or search engine (in this case Google) tried to access the page on the server and requested page could no longer be found. There […]

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SEO & Writing Blog Posts – 7 Tips To Get You On Your Way

Writing blog posts? You know you have to do them, but you’re not sure on what to write, right? Well, we write our own SEO strategic articles and know a few tips, make that 7 tips to be precise, that will help you with your content writing. Writing blog posts is more than writing some stuff […]

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Mobile Friendly SEO Services

Google’s New Mobile Friendly Tester SEO Service

Is your website mobile friendly?  Today we’re bringing you an update from Google and a new tool they have that tests your website’s speed and mobile friendliness. Previously, we have written about mobile SEO and with the statistics back in 2015 showing mobile searches have overtaken desktop searches, it’s imperative that your website is mobile friendly […]

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SEO Link Building Targeted

Link Building, Is It Still Relevant For SEO?

Link building has been through some serious changes. Back linking or links that you receive from other sites was once the number 1 Google ranking factor. Google over time became aware of the SPAM sites this created, it was bad for the internet and for users. Google could see low quality websites in it’s own […]

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SEO And Microsites

Microsites And SEO

Microsites, under the right circumstances, can be a great marketing strategy. Big multinational companies like Coca Cola frequently use microsites to drive awareness of a new advertising campaign or product launch. However, from an SEO perspective, microsites are not usually a recommended strategy. Why? Because if your primary concern is to boost your organic presence in […]

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Company SEO Melbourne Penguin

Google Penguin – Again!!

  Google is at it again. The last time Google’s Penguin struck it was the equivalent of a stock market crash or a world war type event for the search world. Organic rankings pretty much overnight would never be the same. Millions of dollars were lost via this crucial (for internet progression) and highly disruptive […]

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Agency SEO Melbourne SERPS Changing

Google SERP’S Whimsical Change Or Are SERP’s Becoming Dynamic To Trend & Seasonal Data?

  Google tweaks and changes it search engine results pages (SERPS) at ad nauseam levels these days. They continue to change and test relentlessly almost to the point that you now expect a search result to look different every time you search it. If you search a keyword multiple times over a period of at […]

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Company Melbourne SEO Rankbrain

RankBrain and what it means for SEO

What is RankBrain? RankBrain is a component of Google’s algorithm which uses artificial intelligence (AI) to determine the most relevant search results for search queries. It is incredibly important to understand if you are a SEO Company or business in Melbourne, Australia and or in the World. Before RankBrain, Google utilised a basic algorithm to […]

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