RankBrain Purpose SEO Agency Melbourne

How Rankbrain is analysing page relevance

Rankbrain – Analysing page relevance Rankbrain is going to start analysing web pages for relevance and every page is going to be given a score on a scale of 1-10, 10 being highly relevant content and one being highly irrelevant. But Wait! Isn’t this similar to the quality score system that already exists for Google […]

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404 Errors Funny Example Agency Melbourne SEO

SEO Suffering From 404 Errors?

Is your SEO suffering because of a pile of 404 errors? Perhaps you don’t even know you have this issue. Essentially a 404 error (Google not found) is when a user or search engine (in this case Google) tried to access the page on the server and requested page could no longer be found. There […]

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Leonid Pasternak Painting Company SEO Melbourne | writing blog posts

SEO & Writing Blog Posts – 7 Tips To Get You On Your Way

Writing blog posts? You know you have to do them, but you’re not sure on what to write, right? Well, we write our own SEO strategic articles and know a few tips, make that 7 tips to be precise, that will help you with your content writing. Writing blog posts is more than writing some stuff […]

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Mobile Friendliness Test SEO Company Melbourne

Google’s New Mobile Friendly Tester SEO Service

Is your website mobile friendly?  Today we’re bringing you an update from Google and a new tool they have that tests your website’s speed and mobile friendliness. Previously, we have written about mobile SEO and with the statistics back in 2015 showing mobile searches have overtaken desktop searches, it’s imperative that your website is mobile friendly […]

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Link Building Cartoon SEO Melbourne

Link Building, Is It Still Relevant For SEO?

Link building has been through some serious changes. Back linking or links that you receive from other sites was once the number 1 Google ranking factor. Google over time became aware of the SPAM sites this created, it was bad for the internet and for users. Google could see low quality websites in its own […]

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HTTP SEO Agency Melbourne | Microsites

Microsites And SEO

Microsites and SEO Microsites, under the right circumstances, can be a great marketing strategy. Big multinational companies like Coca Cola frequently use microsites to drive awareness of a new advertising campaign or product launch. However, from an SEO perspective, microsites are not usually a recommended strategy. Why? Because if your primary concern is to boost your […]

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Penguin 3.0 SEO Melbourne Agency

Google’s Penguin – Again!!

Google is at it again. The last time Google’s Penguin struck it was the equivalent of a stock market crash or a world war type event for the search world. Organic rankings pretty much overnight would never be the same. Millions of dollars were lost via this crucial (for internet progression) and highly disruptive SERP […]

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SERP Meme Melbourne SEO Agency

Are Google’s SERPs Becoming Dynamic?

Google’s search engine results pages (SERPS) change at ad nauseam levels these days. They continue to change and test relentlessly almost to the point that you now expect a search result to look different every time you search it. If you search a keyword multiple times over a period of at least a month you […]

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Rank Brain Agency SEO Melbourne

RankBrain and what it means for SEO

What is RankBrain? RankBrain is a component of Google’s algorithm which uses artificial intelligence (AI) to determine the most relevant search results for search queries. It is incredibly important to understand if you are a SEO Company or business in Melbourne, Australia and or in the World. Before RankBrain, Google utilised a basic algorithm to […]

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UI & UX Design Melbourne SEO Agency | UX UI User Experience User Interface

SEO, User Experience (UX) and User Interface (UI) Design

Back in the day, SEO was completely separate from user interface (UI) and user experience (UX) design, you would make your website, throw some keywords in and call it good, but – oh boy! – how times have changed. Not only is Google placing less and less focus on keywords but search engines even have […]

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