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How to Structure Perfect Header Tags for SEO


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HTML header tags are an essential part of SEO as it helps users to better understand the content of a webpage. Though this is not the only ranking factor that Google uses to evaluate a website, header tags are still important for Google to understand the content. If the content is categorised well with header tags, then it is easier for search engine bots to crawl your webpage and thus improving your ranking. They are generally used to define what this part of the page is about and show the connection between paragraphs. This article will give you some pointers on how to structure perfect header tags for SEO and improve the readability of your content. 

What are header tags?

Header tags are like signposts that lead the readers through your article. Hence, they should specify what each paragraph is about. This helps readers who are scanning through the article to better understand the context. There are a total of 6 different types of header tags – from H1 to H6. H1 tags are usually the title of the blog post. H2’s to H6’s are usually the sub-headings of the H1’s. In essence among all the header tags, H6’s are the least important and H1’s are the most important.

  • H1 header tags indicate the most important text just like the title of the content. They serve as the critical ranking factor and allow search engine bots to easier read your webpage. 
  • H2 and H3 header tags are used as subheadings.
  • H4, H5, and H6 header tags are the subsections of the header tags preceding it to look more structured.

This is an example of header tags: 

Different Levels of Header Tags

Header Tags Example

How to structure perfect header tags?

Use only one H1

H1 header tags appear just like a title and are big for the readers to look at. The use of more than one H1’s can confuse the search engine bots. This is because H1’s are used to highlight the main keyword phrase or serve as the title of the webpage. When the H1 tags are overused, Google may penalise you as a result of making unnecessary over-optimisation of your webpage. 

Include keywords in your header tags

It is suggested by Google that you use keywords in your header tags where it is appropriate. The keywords should flow naturally in your headings otherwise it would seem forced. In addition, avoid repeating keywords in each and every header tag. A judicious strategy is to think about your readers first about what they would prefer to see, then optimise for Google. 

Keep your header tags consistent

Incorporating consistent header tags is ideal for the overall design and provides a more consistent user experience. Little details such as choosing either title case format or sentence case format, keeping your header tags in the same length (preferably 70 characters or less), and adding keyword phrases. It is also suggested to follow the H1 to H6 guidelines to provide search engines with better usability. 

Make your header tags interesting

This does not just apply to your header tags, but also to all of the content that you produce. Make sure to always review and polish your draft to make your webpage look more appealing before publishing them. When the header tags are interesting, readers are likely to read the content more carefully and remember them. In particular, focus on making H1 tags interesting as readers will see them first before scrolling down the page. 

Key takeaways 

To conclude, header tags are extremely useful for readers and search engine bots to read through your webpage. This proper execution of header tags can serve as a good SEO strategy. And with optimised header tags, your website can be ranked higher and be well-liked by users. If you have any questions regarding how to structure header tags to improve your SEO or any SEO-related questions, feel free to contact us! You can also check out our website SEO Company Melbourne – experts in anything and everything SEO.

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