In June 2020 Google introduced its Core Web Vitals metrics as a means to measure and analyse speed, interactivity and stability of sites. Three main elements outline the composition of Core Web Vitals: Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS).
Largest Contentful Paint is able to measure when the largest content element on your site becomes visible to the viewer. In doing so, it clearly identifies when the main content on the site has fully rendered itself. This rendering process to optimize user experience should occur within 2.5 seconds starting from the start of the loading time of the page.
Causes of poor LCP (Largest Contentful Paint) like: slow server responses, lagging loading times or client-side rendering can become barriers in meeting this 2.5 second loading goal.
To combat common causes of LCP, initiatives can be implemented by SEO Melbourne’s company to counteract hindrances:
Caching assets is the process where your browser downloads an asset and deciphers whether to download that same asset again on future site visits. If browsers don’t specify a policy, defaults will cache that asset for the sessions. Retrieving data through more convenient methods enables faster running rates. Time to First Byte (TTFB) is an indicator to measure server responsiveness. Employing TTFB ascertains the duration between the user making an HTTP request, to the first byte retrieved on the user’s browser.
Cloud providers like Microsoft Azure quicken server response time through caching assets. Loading response times then do not slow server loading time. Hence, providing an avenue that enhances server speed for optimal user experience.
Minify Cascading Style Sheets:
Optimize and Compress Text and Images:
Before delving into the technicalities of image and text optimization, ascertain what images or texts are relevant. Doing so filters out larger files that would hinder the loading speed of a site. With your selected images, convert and upload them in JPEG or WebP formats. Compressing images in this format decreases loading time to immediately speed LCP.
For text files, compression algorithms like Brotli aim to reduce statistical data volumes on web servers and content delivery systems. Decreasing delivery size through compressed text and image files minimizes LCP via faster resource load times.
Optimising LCP can rank your site higher in Google searches whilst providing a clear and effective user experience.
If you have queries regarding Core Web Vitals, or are interested in ethical white hat SEO services feel free to contact us at SEO Company Melbourne for our professional and proven SEO services