Why Clickbait Is Bad For SEO & Brand Authority

As promised in the title, this blog post will explore why clickbait occurs, how is bad for your SEO and brand authority and what Google is doing about it. So rest assured, you haven’t been clickbaited.   What are clickbait headlines and why do people use them? Clickbait headlines are overpromising and controversial statements which use […]

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September 2019 Changes To The Google Algorithm

A video published by Google Webmasters today outlines the major changes made in the Google Search algorithm, meta tags, Google Search Console, no follow and more. New ways to control how Google Search displays your listings through meta tags and HTML attributes.  Meta tags: Using  “max-snippet:[number]” you can now set a maximum text-length of the […]

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Hyperlocal Search: How To Conquer This 2018 SEO Trend

Ah, 2018. One month in, and it’s already brought upon us the elusive super blue blood moon – a.k.a the talk of the town. Well, not just one specific town… People all over the world are still yapping on about it. Speaking of specifics, 2018 is also the year that hyperlocal search results will take […]

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Video Marketing: How Video Can Improve Website SEO

Video content has grown to become an effective medium in driving website traffic, creating engagement, and enhancing user experience – ultimately leading a website to an elevated ranking within the SERP’S (Search Engine Results Pages) if executed in a strategic and well thought out way. Yes thats right – SEO. This article will examine how […]

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