Google MUM technology will change the way SEO works, are you going to keep up?

In the 2021 I/O conference, Google released a major update on their search engine which will change how the search engine functions. The latest update to their search engine, named the Multitask Unified Model or “MUM” has a set of amazing abilities. One of it is a language database that spans 75 languages. Google MUM […]

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How To Implement Google’s New Practice Problems Structured Data

Google recently came up with the new practice problems structured data that allows educational websites to display their content directly on the search results page. With this update, Google aims to improve online learning for learners, teachers, and parents, who had to adapt overnight to new learning norms due to the uncertainties caused by the […]

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Lack of Search Volume Data in Natural Medicine Space Limits Digital Marketing

Companies and content creators in the cbd oil industry in Australia will have to work around additional setbacks when strategising for digital marketing campaigns. With Therapeutic Goods Administration (TGA) recently approving the pharmaceutical sale of low dose cannabidiol (CBD) oil over-the-counter, Australia will see an increase in demand for alternative therapeutic products. However, medicinal companies […]

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Core Web Vitals: Google’s New Ranking Signal

Insights into Google’s new Core Web Vitals ranking signal Google recently announced changes to its search ranking system with the introduction of Core Web Vitals as a ranking signal. Below, we analyse the new additions to ranking criteria and take a look at a case study to explore what this change mean for your website. […]

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Using The WebP Image Format to Speed Up Websites

You might’ve heard of WebP images. Or maybe not. But either way, the WebP image format is here to stay, especially now that browsers like Microsoft Edge and Firefox have come on board and are supporting it. SEO Melbourne explores what this means. WebP is among the “next generation” of image formats that include the […]

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SEO: Squarespace Vs WordPress [Best SEO Practices]

Here at SEO Melbourne, we get a lot of clients coming to us asking us about the differences between Squarespace Vs WordPress when it comes to SEO. More generally they are asking us how to SEO Squarespace? And how to SEO WordPress? Squarespace and other drag and drop website builders (e.g. Wix and Weebly) are […]

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Hyperlocal Search: How To Conquer This 2018 SEO Trend

Ah, 2018. One month in, and it’s already brought upon us the elusive super blue blood moon – a.k.a the talk of the town. Well, not just one specific town… People all over the world are still yapping on about it. Speaking of specifics, 2018 is also the year that hyperlocal search results will take […]

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