Digital Marketing Events in Melbourne 2021 | SEO Melbourne

As a digital marketer, it is of great importance to have your finger on the pulse of all the new SEO marketing trends and technologies. Attending digital marketing events in Melbourne, and online, is a great way to network, tell others about your business and to gain knowledge on how to utilise digital and SEO […]

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Lack of Search Volume Data in Natural Medicine Space Limits Digital Marketing

Companies and content creators in the cbd oil industry in Australia will have to work around additional setbacks when strategising for digital marketing campaigns. With Therapeutic Goods Administration (TGA) recently approving the pharmaceutical sale of low dose cannabidiol (CBD) oil over-the-counter, Australia will see an increase in demand for alternative therapeutic products. However, medicinal companies […]

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Core Web Vitals: Google’s New Ranking Signal

Insights into Google’s new Core Web Vitals ranking signal Google recently announced changes to its search ranking system with the introduction of Core Web Vitals as a ranking signal. Below, we analyse the new additions to ranking criteria and take a look at a case study to explore what this change mean for your website. […]

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Using The Right Hashtags To Increase Web Traffic

So you’ve been doing some SEO research for your business and wondered… what’s the difference between hashtags/keywords and how can using these benefit my business? Firstly, keywords be it hashed or otherwise are super important for businesses these days. It helps create a bridge to what people want to search for (such as trending topics) […]

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Why Is a Short URL a Necessity For eCommerce Website-Categories?

How does Google differentiate between a long and short URL in eCommerce categories? Google essentially uses its multitude of tools to input websites into a hierarchy. Often websites implementing a short URL into their eCommerce categories are ranking nearer to the top. Leaving websites with longer or less comprehendible URLs at the bottom. Google wants […]

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How Does Readability Affect SEO & Which Readability Tools Are Best?

How Does Readability Affect SEO? Getting to the first spot on Google is great and all, but you won’t stay there long if you can’t put together a readable, enjoyable article. If your perfectly optimised blog post doesn’t read well, visitors aren’t going to stick around and flick through the rest of your site. If […]

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Digital Marketing Events In Melbourne 2020

Here at SEO Melbourne we know how important it is to stay top of the game within the digital marketing industry and more particularly SEO. The industry is changing daily, with new updates, techniques and technologies emerging ever relentlessly.  Whether you’re a professional digital marketer yourself, a business owner who wants to expand online, a […]

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Why SEO Is Hardly Taught In Australian Universities

You graduate your marketing course at uni, start working in the industry and all of a sudden you get hit with a huge part of digital marketing that you know little to nothing about – SEO. Despite the years you dedicated to the vicious cycle of groan-worthy group assignments and coffee-induced long nights of working […]

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How SEO Can Help Grow Your Small Business

So you own a small business but you’re struggling to increase traffic to your site. You’re next door neighbours son mentions SEO and how it can improve your traffic but you’re not really sure what it is or how it can work for you. This beginners guide to SEO for small business is designed to […]

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How to Use Google Reviews to Boost Your Rankings

The importance of maintaining a good online reputation is important for all businesses. Not only does it provide social proof, it could be the difference between a customer deciding to do business with you or going with a local competitor down the road. Did you know that 91% of consumers read online reviews when searching […]

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