How Does Readability Affect SEO & Which Readability Tools Are Best?

How does readability affect SEO, you ask? In short: a lot. Getting to the first spot on Google is great and all, but you won’t stay there long if you can’t put together a readable, enjoyable article. If your perfectly optimised blog post doesn’t read well, visitors aren’t going to stick around and flick through […]

Read more →

Digital Marketing Events In Melbourne 2018/19

Here at SEO Melbourne we know how important it is to stay top of the game in digital marketing and more particularly SEO. The industry is changing daily, with new updates, techniques and technologies emerging every relentlessly.  Whether you’re a professional digital marketer yourself, a business owner who wants to expand online, a recent graduate […]

Read more →

Why SEO Is Hardly Taught In Australian Universities & What Courses Are On Offer

You graduate your marketing course at uni, start working in the industry and all of a sudden you get hit with a huge part of digital marketing that you know little to nothing about – SEO. Despite the years you dedicated to the vicious cycle of groan-worthy group assignments and coffee-induced long nights of working […]

Read more →

Small Business SEO – How SEO Can Help Grow Your Business

So you own a small business but you’re struggling to increase traffic to your site. You’re next door neighbours son mentions SEO and how it can improve your traffic but you’re not really sure what it is or how it can work for you. This beginners guide to SEO for small business is designed to […]

Read more →

How to Use Google Reviews to Turbo Boost Your Rankings

The importance of maintaining a good online reputation is important for all businesses. Not only does it provide social proof, it could be the difference between a customer deciding to do business with you or going with a local competitor down the road. Did you know that 91% of consumers read online reviews when searching […]

Read more →

SEO: The Science of Growing Your Organic Market

As a company or business to fully understand the complexities of SEO, it is important to consider how it works upon the intended audience. Often, one of the desired results of effective SEO is increasing a product’s relative ranking in search engine results pages (SERPs) as a means of creating a degree of differentiation of […]

Read more →

SEO, User Experience and User Interface Design

Back in the day, SEO was completely separate from UI and UX, you would make your website, throw some keywords in and call it good, but – oh boy! – how times have changed. Not only is Google placing less and less focus on keywords but search engines even have algorithms that analyse the usability […]

Read more →

Be Warned! SEO Cow Boys & Their Bad Link Building Techniques

I’ve been meaning to post about SEO link building services and all the pitfalls, dragons and cowboys that frequent this grey* and black hat* SEO strategy for some time.  Be warned I may subsequently vent some frustration within this prose. But for now.   Consider this image.   Be warned there are many SEO agencies, […]

Read more →