Structured Data And Business They’re Valuable For

What is structured data? Structured data, or a SCHEMA markup, is a standardized format that contextualizes web content. Google alongside alternative search engines use this to better understand your content. For SEO, your structured data helps search engines locate and interpret your content to improve UX via SERPs. Employing structured data ensures Google understands the […]

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SEO, User Experience (UX) and User Interface (UI) Design

Back in the day, SEO was completely separate from user interface (UI) and user experience (UX) design, you would make your website, throw some keywords in and call it good, but – oh boy! – how times have changed. Not only is Google placing less and less focus on keywords but search engines even have […]

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