Traditional link building is essentially the method of acquiring links from other websites to your own. Whether or not link building is actually worth doing has been a debate for years as Google’s many algorithms have placed varying importance on it. However, after all the debate, links are still the top-ranking factor for Google’s algorithm with content coming in second. Google uses approximately 200 ranking factors when ranking a website, a few of these specifically refer to link building. It is important to note that simply buying backlinks to your website is what many agencies out there consider as traditional link building, but that’s something you should be careful about as if you do not have control over your link profile you will end up receiving many spammy backlinks, which will end up penalising your website in the long run. You should only acquire links from credible websites or through online PR. These include but are not limited to, the number of linking pages, number of linking root domains and the authority of the linking pages.

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