Conversion Rate Optimisation: Checkout Page Tips To Improve Conversion Rates Cont….
ADD MULTIPLE CHECKOUT BUTTONS
Believe it or not, some site’s checkout buttons are so small and hard to find that users will simply drop off and become more interested in the fly that just flew past than the new piece of clothing which they were about to buy 10 seconds ago. By adding a button at both the top of the page and at the bottom of the page will make the user take a purchase action sooner.
REDUCE FEAR
What are two of the most powerful emotions a human can have? Love and Fear. If you reduce the fear and anxiety around securely purchasing online then again this will only serve to help the conversion rate optimisation and purchase process. How do you alleviate such fear? Well you include credit card logos and security seals. One of the more popular seals is Verisign for example.
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