Google Penguin Update, How Will It Affect My Websites Ranking & Traffic?

Facebook
Twitter
LinkedIn

We Rank #1. You Can Too, Ask Us How!

SEO Melbourne builds & creates organic traffic attracting ecosystems. Creative, ethical & results prone. Get a quote today.

Google Penguin Update, How Will It Affect My Websites Ranking & Traffic?

Google’s latest algorithm overhaul was the Penguin Update, released on April 24th. It has affected many online businesses through a significant decrease in rankings and therefore traffic. If you haven’t heard of it, you should try and understand it as it signifies a dramatic change in the way websites are ranked on Google.

This update specifically targets those who have adopted spammy link-building techniques over the years and those not updating content for extended periods of time. Penguin also helps decrease the rankings of sites that use black hat SEO techniques to increase rankings.

Google Penguin determines whether a website should be penalized, and have its ranking decreased, through three factors: the use of keyword stuffing, the ratio of bad links coming from non-moderated blogs, and the ratio of no real on-site activity or updated content.

In short, Google Penguin was created to specifically affect websites that have little to no useful content and who have attempted to cheat the system.

Google has stated that if your website is employing white hat SEO techniques, and there is user-friendly regularly updated content, then Penguin should not affect your rankings.

For more SEO Marketing related content, check out SEO Company Melbourne to learn more

Get a Quote Today

google analytics 4 seo company melbourne

SEO Melbourne Podcast 21: Going In-Depth With The New Google Analytics 4 (GA4)

Watch Video
seo company melbourne visual search

SEO Melbourne Podcast 20: Visual Search & SEO

Watch Video
Farolito Spanish

SEO Melbourne Podcast # 14, Jan Petersen – Farolito Spanish

Watch Video
Letitia Morris Art Gallery

SEO Melbourne Podcast # 13, Jim Ross – Letitia Morris Art Gallery

Watch Video
SEO Company Melbourne Freedom Dental Review

SEO Melbourne Podcast #12 Freedom Dental Quick Site Review

Watch Video
SEO Melbourne | Google

SEO Melbourne Podcast #11 Google’s December 2020 Core Update

Watch Video

Related Videos

Subscribe to the SEO Melbourne Podcast

We Can’t Believe Those Prices Either!!!

Step 1 / 2

Basic Details

Step 2: Select Services