SEO Melbourne Podcast #24 | Optimising Marketplace SEO


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In this podcast episode by SEO Melbourne, we’re here to talk all about marketplace SEO and how to optimise it. Marketplace SEO refers to the process of tailoring search engine optimisation (SEO) techniques to the specific algorithms and ranking factors of online marketplaces. We talk about marketplaces like Amazon, eBay, Etsy, or Alibaba – and how these brands improve product visibility and reach more potential buyers.

Keyword Research

The first technique is keyword research, which involves identifying the words and phrases that potential customers might use to search for a particular product or service on the marketplace. Incorporating these keywords into the product listing title, description, images, and tags can make the listing more relevant to the user’s search query, increasing the chances of it appearing higher in the search results.

Optimising Product Titles & Descriptions

The second technique is the optimisation of product titles and descriptions, which involves creating clear and compelling descriptions that accurately reflect the product or service. This makes it easier for potential buyers to understand what they are purchasing and can lead to higher click-through rates.

High-Quality Images & Video

The third technique is the use of relevant and high-quality images and videos, which helps to visually showcase the product or service and build trust with potential buyers. High-quality images and videos give potential buyers a better understanding of the product or service they are interested in.

Positive Produce & Service Reviews

The fourth and final technique is getting more positive reviews. Positive reviews inform the marketplace algorithm that the product or service is popular and well-liked by customers. Positive reviews can also help to build trust with potential buyers and encourage them to make a purchase.


All in all, this podcast highlights the importance of marketplace SEO, by improving visibility and ranking in search engine results, sellers can increase traffic, click-through rates, and ultimately, sales. If you’re a business in need of expert assistance for marketplace SEO, visit the SEO Melbourne website, or alternatively, contact us to organise a consultation.

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