In this Part 2 podcast, Daphne Saropoulou reviews more elements of the Medix website, a business in the cosmetic treatment industry. Daphne offers additional tips on how to best optimise your site’s on-page structure for SEO.
Daphne discusses the importance of optimising your website’s images which in turn help you achieve better search engine rankings. As you can see below, Medix has yet to optimise their home page images.
Therefore, Daphne utilises the Laser Skin & Vein Clinic website , one of our long-term clients, as an example of strong on-page site optimisation. Our team at SEO Melbourne has ensured that the clinic in Adelaide has correctly optimised all their website’s images, as you can see in the example below:
If you wish to know more about optimising your website’s images we have two great blogs for you: Using the WebP Image Format to Speed Up Websites and SEO Image Optimisation To Increase Page Delivery Speed.
Another website SEO aspect that Daphne covers is page speed. As we can see in the image below, Pingdom assesses the Medix website as having a C-grade performance. The Medix Skincare Clinic website would benefit from improving their page speed load time as this would lead to improved UX and help with overall SEO. A faster loading site, improves the browsing process and users’ website experience. Slow load times are one of the key factors leading to an increased user bounce rate; hence, it is important to reduce page load times.
Join us next week for another podcast episode of our website review series at SEO Company Melbourne. We are the experts in all things SEO, so make sure to check out our content.