The free calculator scans one page. Pro crawls your entire site, benchmarks you against competitors, and tracks every improvement over time.
Your homepage might score well, but what about the 49 other pages losing you traffic?
Scans your homepage only. Shows a single score. No competitor data. No history. Good for a quick pulse check — but blind spots remain.
Crawls up to 50 pages. Benchmarks against 3 competitors. Stores every audit. Surfaces exactly which pages to fix first — with evidence.
Five exclusive tools that turn a snapshot into a comprehensive workflow.
Up to 50 pages per scan
Follows your internal links and scores every discoverable page — so you know exactly which service pages, blog posts, or landing pages need attention first.
Compare up to 3 rivals
Run the same audit on your competitors' sites to see exactly where you're ahead, where you're behind, and what you need to close the gap.
Month-on-month audit history
Every audit is stored automatically. Revisit past crawls, compare scores across dates, and track the impact of your optimisation work over time.
AI crawler access protocol
Checks whether your llms.txt file exists, validates its syntax, and flags mistakes that could prevent AI platforms from discovering your content.
Name, address, phone verification
Finds discrepancies in how your business name, address, or phone number appear across your pages — inconsistencies that confuse both Google and AI models.
AI extractability score
Measures how easily an AI model can pull a clear, quotable answer from your content. Pages that score high here get cited by ChatGPT and Perplexity far more.
Six diagnostic modules that run on every scan — free or Pro.
Validates JSON-LD structured data and checks for Organization, FAQ, and LocalBusiness schema types.
Evaluates heading hierarchy, meta titles, content-to-code ratio, and semantic HTML quality.
Finds question-answer patterns and checks FAQPage schema. Surfaces gaps AI assistants look for.
Checks NAP data, Google Maps embed, service-area mentions, and LocalBusiness schema coverage.
Audits HTTPS, privacy pages, author bios, testimonials, and ABN — markers AI models use for E-E-A-T.
Measures how easily AI models can extract concise, quotable answers from your content.
One plan. Everything included. Cancel any time.
Billed monthly · Cancel any time · AUD
See exactly what you unlock with Pro.
| Capability | Free Calculator | Pro Suite ($18/mo) |
|---|---|---|
| Homepage analysis | ||
| Schema validation | ||
| Content structure scoring | ||
| FAQ coverage detection | ||
| Local SEO signal check | ||
| Trust & credibility audit | ||
| Answer readiness score | ||
| Full site crawl (50 pages) | — | |
| Competitor benchmarking | — | |
| Audit history & tracking | — | |
| LLMS.txt verification | — | |
| NAP consistency audit | — | |
| CSV export & reporting | — |
The crawler starts at your homepage and follows internal links, just like a search engine would. It scans up to 50 pages per audit, scoring each one across all 11 audit categories. Results are sorted so your weakest pages appear first.
Yes. Pro is billed monthly with no lock-in contract. Cancel any time from your dashboard and you'll retain access until the end of your billing period. We also offer a 7-day money back guarantee.
Enter up to three competitor URLs and the audit runs on their sites too. You'll get a side-by-side comparison across every category so you can see exactly where to focus your optimisation efforts.
Not at all. The audit results are written in plain language with clear explanations and actionable recommendations. If you can navigate a website, you can use Pro.
This is the only audit tool purpose-built for AI search visibility. While traditional tools focus on Google rankings, our audit measures how visible your site is to ChatGPT, Perplexity, Google AI Overviews, and other AI platforms that increasingly drive traffic.
Run your free homepage scan first. When you're ready for the complete audit, Pro is one click away.
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