PPC Services

SEO Melbourne’s PPC services are successful for one main reason. Experience. Collectively we have over 25 years experience running PPC campaigns for various sized clients and pay per click budgets. Clients who run pay per click campaigns themselves usually result in clients wasting alot of money on non performing keywords. Another common mistake is not obtaining the necessary intelligence from both your website and campaign data to make effective decisions. Decisions that will increase revenue and decrease wasted/inefficient spend.

PPC Services Melbourne

SEO Melbourne’s Pay Per Click services are at the forefront of Paid Digital Advertising.

When implementing any Paid Digital Advertising we pay important attention to our Customers Goals and ensure that we work together to form a results driven partnership.

Like any Digital strategy SEO Melbourne puts forward we are morally and ethically bound to be totally transparent and involve you in the process.

Pay per Click Advertising is a highly targeted form of paid online traffic to your website. SEO Melbournee will develop and implement a goal focused PPC campaign to ensure that your Products and Services will be seen by the right people at the right time.  Our focus is to construct targeted, relevant and cost effective advertising campaigns to benefit you the Client.

Google AdWords Features and Functionality are always changing, at SEO Melbourne we pride ourselves at being at the forefront of these changes and we are quick to adapt and ready to implement any changes that will have a positive effect on our Clients PPC campaigns.

Features

All businesses are different, so your PPC campaign will be tailored to your business’s needs and goals.  SEO Melbourne will work with you to develop a bespoke PPC solution that works for you.

Below are some of the tools we can use to maximise your Campaign

Conversion Rate Optimisation

SEO Melbourne’s approach is to deliver you potential customers and sales, so we always focus on conversion and not just traffic to your website.  By continually testing and analysing your campaign and website data SEO Melbourne will work towards maximising the ROI on your advertising budget.
To do this we can implement Goal tracking on your website and use latest technology Phone Call tracking to closely monitor what is converting in your campaign.

Which Device, what time, what day are all factors that are all analysed to ensure SEO Melbourne is delivering your Business potential customers and sales.

Google Shopping Ads

Product Listing Ads can drive direct sales to your website. If your site offers ecommerce SEO Melbourne can implement a Google Shopping Campaign and take advantage of users searching for your products.

Product Listing ads contain greater detail and images of your products and are more attractive to users when searching on Google.

Remarketing

A powerful way to engage users on your site. Remarketing allows you to start displaying a variety of ads to visitors of your site when they go on to visit other internet sites.

It is a highly effective tool to use when People are researching products and services; it ensures that your brand remains in front of them when making purchasing decisions.

By creating lists based on user behaviour on your site you are able to target your message to these users based on the content they were interested on your own website.

There are quite a few different Ad formats that can be used with Remarketing

1. Dynamic Product Ads

2. Related Content Display Ads

3. Targeted Message Display Ads

4. Targeted Text Ads

 

 

Display Ads

Whether it’s for Direct Response or Branding, using Display is a great way to get your Business and its products and Services out to your target market.

Matching your ads to related industry websites and apps allows your message to get in front of a large audience that have genuine interest in your products or services.  Display ads come in all shapes and sizes allowing you to give your advertising messages a more visual approach than traditional Pay Per Click Text ads

Video Advertising

Video on the Internet is becoming more and more popular so why not use Video Advertising; there are many different formats that businesses can take advantage of. From using existing television commercials, custom video advertising to text banners on related video content. SEO Melbourne can tailor a Video advertising program for your business.

Facebook Advertising

Facebook has fast become one of the most popular internet sites, making it a great place to advertise your business.  SEO Melbourne can work with you to deleiver a highly targeted Facebook advertising campaign. Target audiences can be tightly selected in order to have your message in front of the right people at the right time.

 

Fill out a request for a quote form here and we can start a conversation today.