PPC Melbourne

Melbourne PPC

SEO Melbourne’s PPC management & advertising services are successful for one main reason: Experience. Collectively as an SEO & PPC agency, we have over 25 years of experience in managing PPC campaigns for various clients and pay per click budgets. Clients who run and manage pay per click campaigns themselves usually result in clients wasting a lot of money on non-performing keywords. Another common mistake is not obtaining the necessary intelligence from both your website and campaign data to make effective decisions. Melbourne PPC services by SEO Melbourne help you make decisions that will increase revenue and decrease wasted or inefficient expenditure. 

PPC Services Melbourne

SEO Melbourne’s Pay Per Click services are at the forefront of Paid Digital Advertising. When implementing any Paid Digital Advertising, we pay important attention to our customers’ goals and ensure that we work together to form a results-driven partnership. Like any digital strategy SEO Melbourne puts forward, we are morally and ethically bound to be totally transparent and involve you in the process. Pay per click (PPC) advertising is a highly targeted form of paid online traffic to your website. SEO Melbourne will develop and implement a goal focused PPC campaign to ensure that your Products and Services will be seen by the right people at the right time.  Our focus is to construct targeted, relevant and cost effective advertising campaigns to benefit you, the client. Google AdWords features and functionality are always changing, so at SEO Melbourne, we pride ourselves at being at the forefront of these changes. We are quick to adapt and ready to implement any changes that will have a positive effect on our clients’ PPC campaigns.

Why use PPC Services?

As a fundamental tool in any digital marketer’s arsenal, the pay-per-click campaigns you run serve the business goals you establish in your broader marketing strategy.

With the capacity to highlight niche metrics characterising the target segments you wish to pinpoint, your PPC projects allow you to capitalise on:

  • A/B Tests with key demographics in mind
  • Expanding your brand presence on the figurative shelf space
  • Establish quick wins and clarification on audience qualities you’re looking to track
  • Maintaining competitiveness across high density keywords in a time-effective manner 

PPC Services Melbourne

All businesses are different, so your PPC campaign will be tailored and managed to your business’ needs and goals. SEO Melbourne will work with you to develop a bespoke PPC service that works for you. Here are some of the tools we can use to maximise your PPC Melbourne campaign:

SEO Melbourne’s PPC Melbourne approach is to deliver you customers and sales, so we always focus on conversion and not just traffic to your website.  By continually testing and analysing your PPC management campaign and website data, SEO Melbourne will work towards maximising the ROI on your PPC advertising budget. To do this, we can implement goal tracking on your website and use the latest technology phone call tracking to closely monitor what is converting in your campaign. Which device, what time and what day are all factors that are analysed to ensure SEO Melbourne is delivering potential customers and sales to your business.

Product PPC listing ads can drive direct sales to your website. If your site offers ecommerce, SEO Melbourne‘s PPC Melbourne services can implement a Google Shopping Campaign and take advantage of the users that are searching for your products. Product listing ads contain greater detail and images of your products and are more visible or attractive to users searching on Google.

Our PPC services also include remarketing which  is a powerful way to engage users on your site because it allows you to start displaying a variety of ads to your site visitors when they go on to other internet sites. It is a highly effective tool to use when people are researching products and services, ensuring that your brand remains in front of them when making purchasing decisions. By creating lists based on user behaviour on your site, you are able to target your message to these users based on the content they were interested in on your own website. There are quite a few different ad formats that can be used with remarketing:

  • Dynamic Product Ads
  • Related Content Display Ads
  • Targeted Message
  • Display Ads
  • Targeted Text Ads


Whether it’s for direct response or branding, the use of display ads is a great way to get your business and its products or services out to your target market. Matching your ads to related industry websites, demographics, interests and apps allows your message to get in front of a large relevant audience that have genuine interest in your products or services. Display ads come in all shapes and sizes, allowing you to give your advertising messages a more visual approach than traditional PPC text ads. 

Videos on the Internet are becoming popularised, so why not jump on the PPC video advertising bandwagon? There are many different formats that businesses can take advantage of. From using existing television commercials, custom video advertising, to text banners on related video content, SEO Melbourne can tailor a video advertising program for your business.

Facebook has very quickly become one of the most popular internet sites, making it a great avenue to advertise your business.  SEO Melbourne can work with you to deliver a highly targeted Facebook advertising campaign. Target audiences can be strategically selected in order to have your message in front of the right people at the right time.


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Paula Rivela
Paula Rivela
Great SEO agency in Melbourne. Friendly and very helpful staff SEO Melbourne provided me with plenty of incredible information and services.
Zain Hashmy
Zain Hashmy
Great company, with a content focused organic strategy that always delivers results. I used to work for them, so I know how sharp the team is, and when I came out to West End Collection and needed a new international website built I knew exactly who to call. Brilliant content creators and elegant website builds are standard fare from the company. Would work with them again whenever possible.
Jan Petersen
Jan Petersen
I am the owner of Farolito Spanish and we had a very good experience with SEO Melbourne, who really helped us improve our website and our visibility on Google. Their service is very personal and they are very accommodating and responsive. The only reason why I did not give them 5 stars is because we ended up paying more for their services than what was originally stipulated in our contract. This is because they continued charging fees after the our contract period ended, without prior notification. We think this policy could have been clarified at the moment of signing the contract. A warning at the end of the agreed period would also have been appreciated, especially after many months of constant and positive communication. However, we managed to resolve the above issue and our overall experience was positive. I would recommend their services to any small business looking to improve their online presence.
I spoke to Girish about SEO and his communication was excellent - informative, professional not pushy. They clearly have the technical skills to do a great job for SEO. I was also attracted by the fact that when you searched "SEO company" they came up on top of the search - says it all really 🙂
Nathan Haslewood
Nathan Haslewood
We've been working with SEO Melbourne for about 6 months and couldn't be happier. Their strategic analysis of our needs was extremely valuable and led to some insights we'd never considered before. The thing that really sets them apart though is their genuine commitment to seeing you get results. While some other companies are happy to do the work without much consideration of the outcomes, SEO Melbourne really want their clients to succeed.
Luke Hales
Luke Hales
I would defiantly recommend SEO Melbourne they are experts in the field. They have been great to deal with and very professional. Not only have they provided results for our business they have been very supportive. Keep up the great work guys!
Connie Gougoussis
Connie Gougoussis
Working as an account and strategy intern at SEO Melbourne provided me with valuable experience. I was able to gain a solid understanding of SEO and other areas of digital marketing. Blake is a creative leader and Girish is an excellent mentor. Having both by your side allows you to learn and get the most out of your internship. Overall, a great team who are passionate about delivering results, providing an engaging and enjoyable work environment for students like myself.
Ben Ferguson
Ben Ferguson
I contacted SEO Melbourne late one afternoon through their website and within 5 minutes was on the phone. The meeting the next day was clear, concise and 2 months later I was seeing results on google. I am blown away by what they offer and highly recommend them!

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