SEO

With so many technical aspects surrounding the world of Search Engine Optimisation (SEO), you’d think you would have to study a degree in IT to understand it all, but not necessarily. This is where SEO Melbourne has come in with a range of informative SEO videos (or webisodes). SEO Melbourne does all the research and development of these topical and specific webisodes in-house. Our series of SEO webisodes will take you through the essentials that you need to know to optimise your website for conversion. Each episode will also give you all the tools you need to manage online marketing campaigns effectively. To get started on all the essential information you need to optimise your website or start your career as a budding SEO specialist, watch a few of our favourite episodes here!
1. Google Analytics The Basics Explained, Google Analytics Traffic & Goal Reporting
2. How To SEO Your Facebook Page For Google & Other Search Engines, Facebook SEO
3. What’s The Difference Between Exit and Bounce Rates In Google Analytics?
4. What Is Remarketing? How Does Google Remarketing work?

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Keyword Research

Keyword research should be your first go-to when you begin an SEO campaign, and it’s key to a successful SEO strategy. S0, don’t let all your great content go to waste by not doing your keyword research. Your content will rely heavily on the excellent use of strong keywords.
In these SEO help videos, the focus is on keyword research. We’ll be showing you the standard tools and techniques to find the keywords that your organic audience is already searching with. These webisodes will also show how to index your website by submitting a sitemap to Google. These standard keyword practices can help boost the visibility and effectiveness of your marketing campaigns. For other great related content, be sure to check out our most popular videos:
1. Google Analytics The Basics Explained, Google Analytics Traffic & Goal Reporting
2. How To SEO Your Facebook Page For Google & Other Search Engines, Facebook SEO
3. What’s The Difference Between Exit and Bounce Rates In Google Analytics?
4. What Is Remarketing? How Does Google Remarketing work?

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Google Analytics

Facts and Stats speak for themselves. Google Analytics is the industry platform used to look at your website data in a clear and concise format. With our range of SEO informative videos, SEO TV will help you understand all the elements of Google Analytics. These webisodes will explain why Google Analytics is essential, and get you familiar with some of the terminology like ‘conversion rate’ and ‘goals’. Armed with your newfound Google Analytics knowledge, you’ll be able to understand better which areas of your website, you can make improvements. You can have a better performing website which could harness the power of driving traffic, enquiries sales, and more. And driving traffic and sales is precisely what SEO is all about!
If you’re not sure where to start or are new to Google Analytics and the realm of digital marketing, you could start with our more popular videos:
1. Google Analytics The Basics Explained, Google Analytics Traffic & Goal Reporting
2. How To SEO Your Facebook Page For Google & Other Search Engines, Facebook SEO
3. What’s The Difference Between Exit and Bounce Rates In Google Analytics?
4. What Is Remarketing? How Does Google Remarketing work?

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Pay Per Click

Pay-Per-Click is a search engine marketing tool that instantly sends targeted traffic to your business website. Pay Per Click (PPC) can be an expensive affair if not done correctly, but if done right, PPC can return enormous amounts of instantaneous traffic. In this series of in-house developed informative PPC videos, we aim to educate you on the best PPC practices to ensure that you don’t break the bank. Whether you are new to PPC or experienced with PPC, we have a PPC webisode to enhance your PPC wisdom. Alternatively, you can hire SEO Melbourne to do PPC for you. For other great related content, be sure to check out our most popular videos:
1. Google Analytics The Basics Explained, Google Analytics Traffic & Goal Reporting
2. How To SEO Your Facebook Page For Google & Other Search Engines, Facebook SEO
3. What’s The Difference Between Exit and Bounce Rates In Google Analytics?
4. What Is Remarketing? How Does Google Remarketing work?

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Social Media Marketing

In these social media marketing videos, you’ll find hints, tips, and best practices to reach and engage your audience on social media. SEO Melbourne’s series of self help Social Media Webisodes will show you how to make optimal use of popular networking sites like Facebook and Twitter. Learn insider tricks such as when and where to place paid ads and techniques on how to stimulate engagement. We’ll also combine your new-found social media knowledge by taking a look at how Focus Search ran a successful social media campaign for Prince’s Welcome2Australia Tour. For other great related content, be sure to check out our more popular videos:
1. Google Analytics The Basics Explained, Google Analytics Traffic & Goal Reporting
2. How To SEO Your Facebook Page For Google & Other Search Engines, Facebook SEO
3. What’s The Difference Between Exit and Bounce Rates In Google Analytics?
4. What Is Remarketing? How Does Google Remarketing work?

View all videos from Social Media Marketing

SEO Help by SEO TV

SEO TV is a series of SEO help & SEO tips in the form of webisodes & marketing tutorials created by SEO Melbourne to help your business’s SEO.  Whether your business is big or small, SEO TV will help you understand and enhance the online marketing of your website and its online assets. SEO TV also aims to help you with your website and online business strategy, concentrating on education and innovation. We not only wish to educate but also to improve your general awareness of great digital marketing practice through SEO & online marketing videos.

SEO TV is a resource for you and your business. It is a resource aimed at making you competent enough at SEO strategy to make clear and informed digital marketing decisions for your online business. These SEO Videos will help with Search Engine Optimisation or SEO, Pay Per Click advertising, digital marketing campaigns such as remarketing and social media campaigns. In turn, this will help you increase visitors and more importantly increase conversions generated from your website.

At present, there is a lot of digital marketing information on the web, and it can be quite confusing for businesses to understand it, let alone implement it. SEO TV’s webisodes are updated weekly and aim to alleviate ignorance and anxiety surrounding these various topics. The SEO TV webisodes will also provide you with how to’s so that we can guide you towards the best SEO practice for your website.