SEO Melbourne Podcast #17 – Emerging SEO Trends

SEO

With a myriad of technical aspects surrounding the world of Search Engine Optimisation (SEO), you’d think you would have to study a degree in IT to understand it all, but that’s not necessarily the case. This is where SEO Melbourne has come in with a range of informative SEO videos (or webisodes). SEO Melbourne’s own team of experts routinely research and develop in-house the following resources. These easy to follow series of SEO webisodes will guide you through the essential knowledge you need to optimise your website and make it more conversion-friendly. Additionally, each episode will give you all the tools you need to manage online marketing campaigns effectively. To get a comprehensive grasp of the essential information you need to optimise your website or start your career as a budding SEO specialist, watch a few of our favourite episodes here:
1. Google Analytics The Basics Explained, Google Analytics Traffic & Goal Reporting
2. How To SEO Your Facebook Page For Google & Other Search Engines, Facebook SEO
3. What’s The Difference Between Exit and Bounce Rates In Google Analytics?
4. What Is Remarketing? How Does Google Remarketing work?

View all videos from SEO

Keyword Research

The first focus of any SEO campaign is typically keyword research. It is a core component throughout the entire SEO strategy, so it is crucial we get it right. Unrealistic or irrelevant keyword research could be what undermines your entire content strategy. This is because your content is positively influenced by the successful integration of strong keywords within the text and images of your writing piece.

In these insightful SEO videos, the focus is on keyword research. The following sub-topics will show you the standard tools and techniques to find the keywords that your organic audience is already searching with on Google. These webisodes will also show how to index your website by submitting a sitemap to Google. These standard keyword practices can help boost the visibility and effectiveness of your marketing campaigns. For further related content, be sure to check out our most popular videos:

1. Google Analytics The Basics Explained, Google Analytics Traffic & Goal Reporting
2. How To SEO Your Facebook Page For Google & Other Search Engines, Facebook SEO
3. What’s The Difference Between Exit and Bounce Rates In Google Analytics?
4. What Is Remarketing? How Does Google Remarketing work?

If you’re interested in seeing examples of how keyword research has been integral in our clients’ SEO campaign success, read our results case studies here.

View all videos from Keyword Research

Google Analytics

Data and stats can tell us a lot if we know how to analyse and understand them. Google Analytics, is a key industry platform that is used to look at your website data in a clear and concise format. Our wide range of informative SEO-related videos on our SEO TV channel will give you a deeper understanding of all the elements of this analytics software. After watching these webisodes you will understand the importance of this tool, how it can benefit your business, and become familiar with some terminology like ‘conversion rate’ and ‘goals’. Armed with your new-found knowledge, you’ll have a better understanding of which areas of your website require improvements. This will lead to a website that is preforming highly from an SEO standpoint. By harnessing the power of driving traffic, sales enquiries, and more you’ll be able to achieve a better website.

This is particularly important as driving traffic and sales is precisely what SEO is all about!

If you’re not sure where to start or are new to the realm of digital marketing, you could start with our more popular videos:

1. Google Analytics The Basics Explained, Google Analytics Traffic & Goal Reporting
2. How To SEO Your Facebook Page For Google & Other Search Engines, Facebook SEO
3. What’s The Difference Between Exit and Bounce Rates In Google Analytics?
4. What Is Remarketing? How Does Google Remarketing work?

View all videos from Google Analytics

Pay Per Click

Pay-Per-Click (PPC) is a search engine marketing tool that instantly sends targeted traffic to your business website. If not done correctly, Pay Per Click can waste a lot of money on advertisements that aren’t converting. However, if done correctly, it can return enormous amounts of instantaneous traffic to your site. The following series, filmed in-house at SEO Melbourne, is all about PPC and aims to educate you on the best PPC practices so that you don’t break the bank and that you acquire tangible results. Whether you are new to PPC or experienced with PPC, we have a PPC webisode to enhance your PPC wisdom. Alternatively, you can hire SEO Melbourne to do PPC for you. For other great related content, be sure to check out our most popular videos:
1. Google Analytics The Basics Explained, Google Analytics Traffic & Goal Reporting
2. How To SEO Your Facebook Page For Google & Other Search Engines, Facebook SEO
3. What’s The Difference Between Exit and Bounce Rates In Google Analytics?
4. What Is Remarketing? How Does Google Remarketing work?

View all videos from Pay Per Click

Social Media Marketing

This series of social media marketing videos will provide you with tips, tricks, and best practices on how to reach and engage your audience on social media channels. Our Social Media Webisodes will equip you with the ability to make optimal use of popular networking sites like Facebook and Twitter. Learn insider tricks such as when and where to place paid ads and techniques on how to stimulate engagement. We’ll test your new-found social media knowledge by taking a look at how Focus Search ran a successful social media campaign for Prince’s Welcome2Australia Tour. If you want more content related to Social Media Marketing, be sure to check out our more popular digital marketing videos:
1. Google Analytics The Basics Explained, Google Analytics Traffic & Goal Reporting
2. How To SEO Your Facebook Page For Google & Other Search Engines, Facebook SEO
3. What’s The Difference Between Exit and Bounce Rates In Google Analytics?
4. What Is Remarketing? How Does Google Remarketing work?

View all videos from Social Media Marketing

Digital Marketing

It is becoming rapidly apparent that the future is a digital landscape and Digital Marketing is only becoming more and more important for all businesses. SEO Melbourne has been busy behind the scenes producing our own range of in-house self-help SEO educational videos to give you the insider knowledge on what digital marketing is all about. If you’re asking yourself questions like; how do search engines work?, or if you need to know how to make the most of your remarketing campaigns, then our self-help SEO videos have you covered.
We recommend watching our popular webisodes on key digital marketing topics, to get you started in your up-skilling journey:
View all videos from Digital Marketing

SEO Help by SEO TV

SEO TV is a series of SEO help & SEO tips delivered via webisodes and video marketing tutorials created by SEO Melbourne to help improve your business’s SEO.  We can help you help yourself. Whether your business is big or small, SEO TV will help you understand and enhance the digital marketing of your website and its online assets. Additionally, SEO TV aims to assist you with your website and enhance your online business strategy by concentrating on education and innovation. We not only wish to educate but also to improve your general awareness of greater digital marketing practice through SEO & online marketing videos.

We offer SEO TV as a resource for you to develop your own digital marketing skills and for your business. It is a resource aimed at making you competent enough at SEO strategy to make well-informed digital marketing decisions for your online business. These SEO Videos will help with Search Engine Optimisation (SEO), Pay Per Click advertising (PPC), digital marketing campaigns such as re-marketing and social media campaigns. In turn, this will help you increase visitors and will particularly help you increase conversions generated from your website.

With so much information on the web, it can be daunting and confusing for businesses to even know where to start. Then you have to unpack technical elements, understand it all, and on top of that implement it. SEO TV’s webisodes are updated regularly with the primary aim of alleviating ignorance and anxiety surrounding these various digital marketing topics. The SEO TV webisodes will also provide you with step-by-step “How to” videos so that we can guide you towards the best SEO practice for your website.

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