SEO vs SEM What’s The Difference? & Which One Should You Use

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SEO

With so much technical aspects surrounding the world of Search Engine Optimisation (SEO), you’d think you would have to study a degree in IT to understand it all, but not necessarily. This is where SEO Melbourne has come in with a range of self help SEO videos (or webisodes), researched and developed in-house. Our series of SEO webisodes will take you through the essentials that you need to know to optimise your website for conversion and manage online marketing campaigns effectively. A good way to get started is to watch our more popular videos. Enjoy:
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Keyword Research

Don’t let your great content go to waste by not doing your keyword research. In these SEO help videos, we’ll be showing you the standard tools and techniques to find the keywords that your organic audience is already searching with and how to index your website by submitting a sitemap to Google. These standard keyword practices can help boost the visibility and effectiveness of your marketing campaigns. For other great related content be sure to check out our most popular videos:
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Google Analytics

Facts and Stats speak for themselves, and Google Analytics is the industry platform used to look at your website data in a clear and concise format. With our range of SEO self help videos, SEO TV will help you understand the elements of Google Analytics, explain why Google Analytics is important, and get you familiar with some of the terminology like ‘conversion rate’ and ‘goals’. Armed with your newfound Google Analytics knowledge, you’ll better understand which areas of your website to make improvements, so you can have a better performing website which could harness the power of driving views, enquiries sales, and more.
If you’re not sure where to start, or are new to Google Analytics and the realm of Digital Marketing, you could start with our more popular videos:
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Pay Per Click

Pay Per Click (PPC) can be an expensive affair if not done correctly, but if done right PPC can return enormous amounts of instantaneous traffic. In this series of in-house developed self help PPC videos, we aim to educate you on the best PPC practices to ensure that you don’t break the bank. Whether you are new to PPC or experienced with PPC we have a PPC webisode to enhance your PPC wisdom. Alternatively, you can hire SEO Melbourne to do PPC for you. For other great related content be sure to check out our most popular videos:
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Social Media Marketing

Hints, tips and best practices to reach, engage and covert your audience on social media. SEO Melbourne’s series of self help Social Media Webisodes will show you how to make optimal use of popular networking sites like Facebook and Twitter. Learn insider tricks such as when and where to place paid ads as well as techniques on to stimulate engagement. We’ll also combine your new-found social media knowledge by taking a look at how Focus Search ran a successful social media campaign for Prince’s Welcome2Australia Tour. For other great related content, be sure to check out our more popular videos:
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Digital Marketing

SEO Melbourne has been busy behind the scenes producing our own range of in-house Self Help SEO educational videos to give you the low-down on what digital marketing is all about. If you’re asking yourself questions like; what do goals have to do with Google Analytics?  Or, if you want to know how make the most of your remarketing campaigns, then our self help SEO videos has you covered.
A good way to get started is to watch our more popular webisodes:
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SEO Help by SEO TV

SEO TV is a series of SEO help & SEO tips in the form of webisodes & marketing tutorials created by SEO Melbourne to help your business’s SEO.  Whether big or small business SEO TV will help you understand and enhance the online marketing of your website and its online assets. SEO TV also aims to help you with your website and online business strategy concentrating on education and innovation. We not only wish to educate but improve your general awareness of great digital marketing practice through SEO & online marketing videos.

SEO TV is a resource for you and your business. It is a resource aimed at making you competent enough to make clear and informed digital marketing decisions for your online business. These SEO Videos will help with Search Engine Optimisation or SEO, Pay Per Click advertising, digital marketing campaigns such as remarketing,  social media campaigns and in turn help you increase visitors and more importantly increase conversions generated from your website.

At present there is a lot of digital marketing information on the web and it can be quite confusing for businesses to understand it let alone implement it. SEO TV’s webisodes are updated weekly and aim to alleviate ignorance and anxiety surrounding these various topics. The SEO TV webisodes will also provide you with how to’s so that we can guide you towards the best SEO practice for your website.

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