SEO Melbourne Services

Our SEO Melbourne services are at the forefront of strategic SEO optimisation. We know and understand local SEO in Melbourne & Sydney and that it takes hard work, good research and ethically creative SEO to gain an edge over competitors. Our Search Engine Optimisation Services based in Melbourne are performed for clients Australia wide and abroad. Our SEO services are not only heavily goal orientated and results driven, but we are also morally and ethically bound to provide a transparent SEO optimisation service that is clean by nature and ethic. Our optimisation services are results prone and proven, take a look at our own ranking for “SEO”, “SEO Melbourne” & “SEO Company Melbourne” we are often number #1. Because of this, we have long standing optimisation relationships with our existing clients and cannot wait to build our new SEO relationship with you.

So you want to know more about SEO Melbourne’s services and more specifically about SEO Melbourne’s approach. Well, lets start with a little history. SEO Melbourne is not your typical SEO agency. Why? Because we take a completely different approach  to SEO and have done so from day one. Five to ten years ago you could fill a page with keywords and buy a number of back links and a site would rank (not today thanks to Matt Cuts. This is commonly referred to today as Black and Grey hat SEO). SEO Melbourne’s services never applied any of these easy road/lazy tactics. As a result, our clients were not punished by the subsequent algorithm changes that have affected many businesses in Melbourne, but in fact they were rewarded. Cue the famous angry penguin update (featured below). It flexed it’s biceps and essentially de-listed any low quality websites that adopted spammy SEO techniques.

Lets just say the angry penguin had its way and made the internet and the SEO services industry world a far better place.

SEO Services Melbourne

Where does this leave the SEO industry? Well, without blowing our own trumpet too loudly, it leaves us with a better understanding of ways to rank your website applying strategies that are both ethically and morally bound. Simply put, we apply white hat SEO strategies & services to out rank your competitors. We have the results to back it up too! Here are just a few of our best practice SEO results.

We understand both sides of the fence and love to provide tailored SEO strategies & services that impress our clients, the end user and Google. SEO Melbourne’s services combine SEO strategies and digital creative disciplines. It is this unique combination that makes us successful with Melbourne business’s and their SEO rankings. It takes strategy and a creative forethought to successfully lead your industry in the search engines and within the digital realm as a whole. There are many agencies that provide SEO services in Melbourne, most of which do not provide the creative solutions to ranking problems. However SEO Melbourne prides itself on being the agency that can solve this ranking problem for our clients. We are recently responsible for increasing a large E-commerce companies’ online revenue by over 600% in a highly competitive space and global fitness leaders Life Fitness Australia’s website traffic by 430%. These are two examples of many businesses that we have successfully helped to improve not just their SEO but all aspects of their site and as a result revenue. Here are further details of the campaigns traffic and revenue (where possible to show).

Some of SEO Melbourne’s well known achievements include managing digital marketing for the recent Prince Welcome 2 Australia Tour. This tour consisted of 8 show dates in Sydney, Brisbane & Melbourne. Whilst this is probably the most recognisable campaign, we get as much satisfaction from this as we do from working with small business.

 

Case Study

Healthscope SEO Services

Healthscope SEO Services

SEO Melbourne’s service team was approached to work with one of Australia’s largest private health operators ASX-HSO . Healthscope provide health services in their own hospitals, pathology units and medical centres. As a result of work completed by SEO Melbourne we increased new online patients by 62%. We worked specifically on 20 medical centres and every medical centre experienced lifts in rankings and as a result traffic and consequentially new patients. Of the 60 keywords SEO Melbourne was responsible for, 46 are now in the top 3, this is a 109% increase in rankings from campaign start. Of all 60 keywords 26 are number 1.

SEO Melbourne worked closely with Healthscope to provide timely and effective results. We worked on Healthscope’s UX (user experience), UI (user interface), meta data and overall search strategy. Coupling this with a creative approach to SEO, we obtained lasting results for a great client.

melbourne seo company services healthscope

SEO Melbourne 62% Increase

 

Case Study

MEGASORBER SEO SERVICE CAMPAIGN

MEGASORBER SEO SERVICE CAMPAIGN

Megasorber is a highly technical soundproofing company based in Melbourne. Megasorber recently worked soundproofing the new E-class trams in Melbourne.  As a result when you commute on the E-Class they are surprisingly quiet on the inside compared with the rattling of the older trams running the many routes around Melbourne. Our SEO services based in Melbourne worked hard on both on-page optimisation and content siloing and categorisation to obtain the number #1 ranking for soundproofing Australia wide. Megasorber contains some of the best online technical information on soundproofing on the web in Australia. This coincides with their fantastic product offering and consequentially their number one Google rankings.

Megasorber SEO Services Melbourne

Case Study

Life Fitness SEO Service Campaign

Life Fitness SEO Service Campaign

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Life Fitness , a global exercise equipment supplier, supplies quality fitness equipment to homes and commercial gyms. It’s dedicated local arm, Life Fitness Australia, has been working for almost two decades to establish its name as the leading supplier of fitness equipment nation-wide. Our SEO services team based in Melbourne was contacted by Life Fitness Australia when they noticed their local rankings slipping; the fitness brand was worried that their hard-earned rankings would disappear, so enlisted our help.

In the first month, our SEO services team conducted a deep competitor analysis, to establish Life Fitness’s position and Three Sixty selling proposition in the crowded Australian fitness equipment market. We wanted to continue Life Fitness’ brand image in the country, while at the same time gain a significant share of the search engine traffic. We developed a set of 12 targeted, high-volume, low-competition keywords to drive organic search traffic to the website. Leveraging each of these keywords into Life Fitness meta data, we strengthened the site and provided multiple entry points for search engines to crawl the site’s pages.

Content optimisation and consultation

Noticing that Life Fitness did not have a dedicated content strategy, we developed a dynamic content strategy that combined blog, electronic direct mail (EDM) and videos. The varied range of content attracted audience attention through different mediums and provided a reason for customers to return to the website repeatedly, looking for fresh and relevant content.

Project: Webinar optimisation

In August, Life Fitness began a series of webinars for fitness centre staff to improve their businesses. The company needed a way for this core customer base reach this important learning product. We focused our attention on this specific project, establishing the meta data foundation for the webinar page and consulting on marketing the webinar via EDM.

Life Fitness SEO services Melbourne

SEO Services Result

Our precise combination of keyword strategy, meta data and content optimisation was key in increasing Life Fitness organic traffic results. After engaging SEO Melbourne, Life Fitness website results speak for themselves: organic search traffic rose by 433% for a large site with big numbers this is a massive increase.

Case Study

LARGE ONLINE RETAILER SEO SERVICE CAMPAIGN

LARGE ONLINE RETAILER SEO SERVICE CAMPAIGN

Our SEO services rendered a 600% and growing increase in our clients e commerce revenue and a 131% increase in organic traffic. We dramatically effected this clients bottom line. Our SEO service’s team worked diligently to optimise all on page assets and improve conversion optmisation.

SEO Services Melbourne, Results Increase

Case Study

SEO Melbourne Testimonial: Greenslist Barristers.

SEO Melbourne Testimonial: Greenslist Barristers.

(Please note: Formerly trading as Focus Search hence references in the video. Focus Search PTY LTD is now the company SEO Melbourne trades under.)

You can find further SEO Melbourne results here