Magento SEO MelbourneTechnical SEO for large catalogues
Magento gives you full technical control, so every SEO decision has to be made on purpose. We handle the layered navigation, URL rewrites, store views and performance that decide whether a large catalogue ranks. Working on Magento since 2016.
- $2,000–$5,000+/month
- No lock-in
- Magento SEO since 2016
- Free 30-minute strategy meeting
- Since 2006
- No lock-in contracts
- One client per industry
Where large Magento stores lose rankings
Magento has structural SEO issues that rarely show up on smaller platforms. Left alone, they cap what even a well-resourced store can rank for.
Layered navigation duplicates
Every filter combination gets its own URL, so on a large catalogue thousands of near-duplicates compete with the category page they belong to.
Crawl budget spent on the wrong pages
Googlebot spends its time on filter permutations, out-of-stock variants and internal search results, so new products and updated categories take weeks to be found.
Years of rewrite clutter
Products in several categories and store views, plus a URL rewrite table full of redirect chains and orphaned rewrites, leave Google unsure which URL is the real one.
When Magento is the right platform
Magento suits enterprise retailers. WooCommerce suits stores that already have a WordPress site with content authority. We optimise all three, so we’ll tell you if a store is on the wrong platform for its goals.
| Topic | Magento / Adobe Commerce | Shopify |
|---|---|---|
| Hosting | Magento / Adobe Commerce:Self-hosted, with full server access | Shopify:Hosted for you |
| URL control | Magento / Adobe Commerce:Custom URL structures and rewrites | Shopify:Fixed /products/ and /collections/ prefixes |
| Best for | Magento / Adobe Commerce:Large catalogues, complex product relationships, multi-store or international | Shopify:Small to mid-market stores that want a hosted platform |
| What it needs | Magento / Adobe Commerce:Developer resources for every change | Shopify:Third-party apps for faceted navigation |
What our Magento SEO covers
On Magento the technical layer is where most of the ranking gains are won or lost, so that’s where we start.
The technical layer
- A technical audit of indexation, the URL rewrite table, indexed filter URLs, canonicals across store views, cache configuration and Core Web Vitals
- Layered navigation and faceted search handling
- Multi-store and multi-language SEO architecture
- Canonical URL management for products that sit in several categories and store views
- Full Page Cache and Varnish configuration, database query tuning and CDN delivery
Category and product pages
- Keyword research with every term mapped to one URL, so your own pages never compete
- Category pages with above-the-fold copy, plus category hierarchy and internal linking
- Titles and descriptions for configurable and simple products
- Product and review schema across the catalogue
Year we expanded into Magento SEO
Since then we’ve developed the product taxonomy and schema strategies that large catalogues need.
Content that earns links
Buying guides, comparison content and category-level resources that attract backlinks and feed your commercial category pages.
Reported every month
Monthly reporting that ties organic traffic to revenue, with checks for indexation blow-outs from new filters or store views.
- Revenue
- Rankings
- Indexation
- New keyword opportunities
Magento SEO pricing
Priced on catalogue size, competition and technical complexity.
Every engagement starts with a free 30-minute strategy meeting.
Book a strategy meetingNo lock-in contract. See our SEO packages for how pricing works across our services.
Results for retailers up against bigger stores
Two online retailers competing with much larger rivals. Figures are from the published case studies.
Affordable Furniture
Crawl issues, pagination and site speed fixed first. Room-by-room buying guides followed, and key furniture terms reached page 1.
Read the case study →Hera Bathware
Every collection rebuilt with buying-guide content, comparison tables and specifications, and Product and Review schema across all SKUs.
Read the case study →What clients say
“SEO Melbourne transformed our online store visibility. Our organic traffic and revenue have grown significantly since they rebuilt our product pages and content strategy.”
“The SEO team understood our competitive landscape and delivered a strategy that genuinely moved the needle on conversions and revenue growth.”
“SEO Melbourne took us from zero to a real competitor in the cold plunge market. The sales growth in our first few months was beyond what we imagined possible.”
Also: Linen House (600% organic channel revenue growth). See all case studies.
Is Magento still the right platform?
Book a free 30-minute strategy meeting. We optimise Magento, Shopify and WooCommerce, so you’ll get a straight answer.
Our Magento SEO process
The same method on every store, scaled to the size of the catalogue and the competition.
- Free, 30 minutes
Strategy meetingFree
We learn about your store, catalogue, store views and goals before recommending anything.
Technical audit
We crawl the full store: the rewrite table, indexed filter URLs, canonicals across store views, cache configuration and Core Web Vitals. You get a prioritised action plan.
Map and optimise
Every keyword mapped to one URL, then category copy, product titles, schema and internal links rolled out across the catalogue.
- Every month
Monitor and report
Revenue reporting, new keyword opportunities from your search data, and checks for indexation blow-outs whenever filters or store views change.
Ready to scale your Magento store?
Here’s what happens next:
- You tell us about your store and catalogue
- We reply within 24 hours to book a time
- A free 30-minute meeting: where your catalogue is losing rankings and what we’d fix first
Why does Magento need specialised SEO?
Magento’s enterprise architecture creates its own SEO problems: duplicate content from layered navigation, complex URL structures, slow pages from heavy JavaScript, and canonical tag issues. Specialised Magento SEO deals with these platform-specific problems.
How much does Magento SEO cost in Melbourne?
Magento SEO typically costs $2,000 to $5,000+ a month, depending on catalogue size, competition and technical complexity. Enterprise Magento stores with thousands of products need more extensive optimisation than smaller catalogues.
Can Magento 2 compete with Shopify for SEO?
Magento 2 offers more granular SEO control than Shopify, including full server access, custom URL structures and advanced schema. It needs more technical expertise to optimise properly, but when it’s configured correctly it can outperform Shopify for large-scale eCommerce SEO.
How long does Magento SEO take to show results?
Technical fixes such as canonical, layered navigation and caching changes typically show improvements within 4–8 weeks. Meaningful traffic and revenue growth from category optimisation and authority building usually comes within 3–6 months, and competitive product and category terms can take 6–12 months.
What does a Magento SEO audit cover?
Platform health, the URL rewrite table, layered navigation and filter URL indexing, canonical tags across store views, product and category schema, mobile Core Web Vitals, internal linking depth, a content gap analysis against competing stores, and a prioritised list of quick wins.
Can you migrate a Magento store without losing rankings?
Yes. Migration is one of the highest-risk SEO jobs, because badly handled redirects can destroy years of ranking equity overnight. We support moves between platforms, including Magento to headless, covering URL mapping, 301 redirects, structured data transfer and post-migration monitoring.
How do you handle duplicate content from Magento layered navigation?
We find the filter pages with genuine search demand and keep those indexable, then consolidate the rest with canonical tags, robots.txt rules and noindex directives so ranking signals concentrate on the category page. The aim is to remove near-duplicate URLs without losing filter pages that can rank.