About SEO Melbourne

About SEO Melbourne — Our Team & Experience

We're a focused team of senior SEO specialists who've spent over two decades helping Melbourne businesses own their organic search presence. No juniors, no outsourcing, no conflicts of interest — just experienced practitioners obsessed with measurable results. We also run SEO training for in-house teams that want to do the work themselves.

Book a strategy meeting0439 801 764
  • 4.9 on Google
  • Since 2006
  • No lock-in contracts
  • One client per industry
  • 20+Years in SEO
  • 30+Industries Served
  • 1Client per Industry
Senior team · Since 2006
4.9on Google
  • Linen House — eCommerce bedding brand client logo — SEO company Melbourne
  • Gallant Plumbing — Melbourne plumbing brand client logo — SEO agency Melbourne
  • HotDoc — healthcare platform brand client logo — SEO Melbourne
  • Sun Stream Saunas — wellness eCommerce brand client logo — SEO company Melbourne
  • Greens List Barristers — Melbourne legal brand client logo — SEO agency Melbourne
  • ANL Container Line — logistics brand client logo — SEO Melbourne
Our Story

Founded in 2006, Forged in Melbourne

SEO Melbourne was built on a frustration: too many agencies take on competing clients, dilute their strategies, and hide behind vanity metrics. We launched with a fundamentally different model — one client per industry, no exceptions.

When a dental practice in Richmond trusts us with their organic growth, their competitors simply cannot access the same team, strategies, or competitive intelligence. That's not a marketing slogan — it's an operating principle we've upheld for twenty years.

We've been headquartered in Cremorne since the early days, and that proximity to Melbourne's startup ecosystem and business community has shaped who we are. We understand this market because we've lived and worked in it for two decades — through algorithm updates, through the eCommerce explosion, and now through the biggest shift in search since Google itself: AI-powered search.

One client per service per catchment

We won't take on another client offering the same service in the same catchment as you while you're with us. Your catchment is the list of suburbs in your agreement.

This is the clause as it appears in our client agreement. It is why we check your service and suburbs before we say yes.

Our Team

Senior Practitioners, Not Account Managers

Every person at our Melbourne SEO team works directly on client campaigns. There are no layers between you and the experts executing your strategy.

Girish Kishore Sawlani — Head of Strategy and Growth at SEO Melbourne

Girish

Head of Strategy & Growth

Girish is a seasoned Digital Strategist with over a decade of experience helping businesses grow through data-driven technology solutions. He specialises in building strong client relationships and delivering tailored digital strategies for SaaS and eCommerce businesses. Girish holds an MBA (Professional) from Bond University where he majored in Business Strategy and graduated first in his class for his Business Internship.

His career spans leadership roles across Australia's leading digital agencies. As Head of Accounts at our SEO specialists, he managed a team of account executives, digital specialists, and developers.

  • MBA — Bond University
  • 10+ Years Digital Strategy
  • SEMRush
  • Ahrefs
  • BrightEdge
  • Google Analytics
  • Shopify
  • WordPress
  • Klaviyo
Founder and Director at SEO Melbourne

Blake

Founder & Director

Blake founded SEO Melbourne and SEO Sydney over 17 years ago and has been at the forefront of search ever since. His career spans Digital Director roles across multiple startups, giving him a rare combination of hands-on technical depth and boardroom-level strategic thinking.

Beyond SEO, Blake brings deep expertise in enterprise architecture, emerging technology, and AI-native business systems — informing the agency's forward-looking approach to search in an era where AI Overviews, LLM citations, and structured data are reshaping how businesses get found online.

  • 17+ Years in Digital
  • Enterprise Architecture
  • AI & Emerging Tech
  • Startup Founder
  • Digital Director
How We Work

Principles That Define Our SEO Practice

These aren't marketing slogans — they're the operating principles that have kept clients with us for years.

  • One Client Per Industry

    We won't work with your competitors. Your keyword research, competitor intelligence, and strategic playbook are exclusively yours. No exceptions.

  • Transparent Reporting

    Monthly reports with real metrics — rankings, traffic, conversions, revenue attribution. No vanity metrics and no hiding behind jargon.

  • White-Hat Only

    We've never bought a link, cloaked a page, or used private blog networks. In twenty years, not a single client has received a Google penalty under our care.

  • AI-Forward Strategy

    We don't just optimise for Google's traditional results. Every strategy includes optimisation for AI Overviews, ChatGPT, Perplexity, and Gemini citations.

  • Senior Team Only

    Your work is done by the same experienced specialists you meet in the strategy session. We don't hand off to juniors or offshore teams.

Our Journey

Two Decades of Search Evolution

Key milestones from our SEO consultants's history — adapting and thriving through every major shift in search.

  1. 2006

    our Melbourne SEO team Founded in Cremorne

    Established with the one-client-per-industry model from day one, focusing exclusively on ethical, sustainable SEO for Melbourne businesses.

  2. 2012

    Surviving Panda & Penguin

    While competitors scrambled, our white-hat approach meant zero client penalties during Google's biggest algorithm overhauls. Several businesses came to us after being penalised by other agencies.

  3. 2016

    eCommerce SEO Specialisation

    Expanded into Shopify and Magento SEO as Melbourne's eCommerce sector exploded, developing product taxonomy and schema strategies that now drive millions in organic revenue.

  4. 2020

    Enterprise SEO & 30+ Verticals

    Reached the milestone of serving clients across 30 distinct Melbourne industries, each with tailored strategies developed from deep vertical expertise.

  5. 2024

    AI Search Optimisation Pioneer

    Among the first Australian agencies to develop dedicated AI SEO strategies for Google AI Overviews, ChatGPT, and Perplexity. Launched our AI Visibility Calculator as a tool.

  6. 2026

    Today — Dominating Search & AI

    Helping Melbourne businesses get cited across AI platforms. Expanding our SEO case studies and Learning Hub.

Verified Results

Our Work Speaks for Itself

Real metrics from real Melbourne businesses. Every case study includes before-and-after data you can verify.

  • +478%

    Bali Villa Escapes

    Organic Traffic Growth
  • +340%

    Sun Stream Saunas

    Revenue from Organic
  • +2,147%

    Life Fitness

    Organic Traffic Growth

View All Case Studies

Our Commitment

Why Transparency Matters in SEO

Google evaluates websites on Experience, Expertise, Authoritativeness, and Trust. Here's how we practise what we preach. We also publish how we use AI, and where we don't.

  • E

    Experience

    Twenty years optimising Melbourne businesses across 30+ industries. We've personally navigated every algorithm update, market shift, and technology change.

  • E

    Expertise

    Our team holds current certifications in Google Analytics, Google Ads, technical SEO, and AI search optimisation. Strategies are built on deep, current knowledge.

  • A

    Authoritativeness

    We rank for our own industry terms. Our published case studies, Learning Hub content, and industry guides demonstrate real expertise, not just claims.

  • T

    Trust

    Real office at 33 Cremorne Street. Real team with verifiable credentials. 4.9-star average on Google. Transparent reporting every month.

About Us — FAQ

Questions About Our Agency

Common questions from Melbourne businesses considering working with us.

Question not here? Ask us directly.

Book a strategy meeting0439 801 764
Who runs our SEO specialists?

our Melbourne SEO team is run by senior SEO practitioners with over 20 years of hands-on search optimisation experience. Every client works directly with a senior strategist — not account managers, not juniors. We've been operating since 2006 and have navigated every major algorithm update from Florida to the Helpful Content Update to AI Overviews.

Where is your Melbourne office?

We're based at 33 Cremorne Street, Cremorne VIC 3121. We offer in-person meetings for Melbourne clients, but also work effectively via video call for businesses across Fitzroy, Richmond, South Yarra, the CBD and beyond. Our local presence means we understand Melbourne's competitive landscape at a suburb level.

How many clients do you work with at once?

We deliberately limit our client roster and accept only one client per industry across Melbourne. This ensures zero conflicts of interest and allows us to dedicate genuine strategic attention to each business. When your industry slot is taken, we maintain a waitlist rather than compromise the quality of our work.

What makes your approach different from other SEO agencies?

Three things set us apart: First, senior-only practitioners — your strategy is built and executed by a senior SEO consultant Melbourne businesses deal with directly, people with decades of experience, not entry-level staff. Second, we combine traditional SEO with AI search optimisation, preparing your business for ChatGPT, Gemini, and Google AI Overviews. Third, complete transparency — you see exactly what we do, why we do it, and what results it produces every month.

Do you require long-term contracts?

No. Every engagement is month-to-month with no lock-in contracts. We believe performance should earn your continued investment, not legal obligations. Our client retention rate speaks for itself — businesses stay because we deliver measurable results, not because they're contractually bound.

Can I see examples of your work?

Absolutely. Our case studies page documents real results for Melbourne businesses across industries including legal, medical, retail, trades, and more. Every case study includes verified traffic growth, ranking improvements, and revenue impact with no vanity metrics.

No Lock-In Contracts. Just Results.

Month-to-month engagement. Transparent reporting. Performance earns retention.

Get A Quote

Ready to Work With Us?

Book a strategy session with our team. No obligation, no sales pressure — just an honest assessment of your SEO opportunities.

  1. A free 30-minute strategy meeting with a senior SEO, not a salesperson.
  2. A clear read on where you stand and what it would take to move up.
  3. A scoped proposal with published pricing. No lock-in, month to month.
Book A Strategy Call0439 801 764
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