SEO audits

SEO Audit Melbourne

Find out exactly what’s holding your site back

Start with the free website check below: in about 60 seconds it scores your page out of 100 for schema, content structure and AI search readiness. When you’re ready to fix things properly, our senior team runs a comprehensive manual audit.

  • Manual audits from $1,000
  • Done in 5–10 business days
  • 30 days of follow-up support
  • Free 30-minute strategy meeting
  • 4.9 on Google
  • Since 2006
  • No lock-in contracts
  • One client per industry
SEO audit Prioritised
  • Technical healthPass
  • Page speedFix
  • On-page SEOPass
  • Content and keywordsFix
  • Local and MapsPass
  • AI search visibilityFix
Illustration: what passes, and what to fix first
1.8×organic trafficGo Easy Rubbish Removal →
AI Visibility Analysis

AI Visibility Score Calculator

The free check scores how ready your site is for ChatGPT, Perplexity and Google AI Overviews, based on schema, content structure and AI-readiness signals.

Enter your website URL to instantly discover how visible your business is to AI search engines like ChatGPT, Perplexity, and Google AI Overviews.

We'll analyse your schema markup, content structure, and AI-readiness signals

Analysing Your Website

Checking AI visibility signals...

Scanning schema markup...
Analysing content structure...
Checking FAQ coverage...
Evaluating local signals...
Measuring trust indicators...
Generating recommendations...
0
Single Page Analysis

Your AI Visibility Score

Your website has significant room for improvement in AI search visibility. Key areas need attention to compete effectively.

Want to analyse your entire website?
Pro crawls up to 50 pages
Go Pro
Crawl all 50 pages
$18/mo
50-page crawl
Page scores
PDF reports
Get Pro Access

Secure checkout · Cancel anytime

4.9on Google
  • Linen House — eCommerce bedding brand client logo — SEO company Melbourne
  • Gallant Plumbing — Melbourne plumbing brand client logo — SEO agency Melbourne
  • HotDoc — healthcare platform brand client logo — SEO Melbourne
  • Sun Stream Saunas — wellness eCommerce brand client logo — SEO company Melbourne
  • Greens List Barristers — Melbourne legal brand client logo — SEO agency Melbourne
  • ANL Container Line — logistics brand client logo — SEO Melbourne
Sound familiar?

Problems you can’t see, costing you rankings

Indexed junk pages, missing or broken schema and slow mobile pages are the hidden faults our audits turn up most often.

Most of what holds a site back is invisible from the front end. These are the issues we find most often.

Problem 1

Pages that shouldn’t be indexed

Tag archives, parameter URLs, internal search results and duplicate pages waste crawl budget and split ranking signals.

How we fix itWe crawl every URL, flag the pages that shouldn’t be indexed and set out how to clean them up.
Problem 2

Missing or broken schema

No structured data, or schema with errors, keeps you out of rich results and AI Overviews. Fixing it is often the highest-return item in an audit.

How we fix itJSON-LD validation and a list of missing schema types, with the fix for each.
Problem 3

Mobile pages that fail

We regularly find mobile pages taking 6+ seconds to load, tap targets under 48px and layouts that shift while loading. Your mobile site is what Google ranks.

How we fix itMobile and desktop tests that pinpoint the assets slowing you down, with exact fix instructions.
Two levels

Free website check vs comprehensive manual audit

The free check reads one page in about 60 seconds, while the manual audit crawls your whole site and takes 5–10 business days.

Most clients run the check for a quick read, then commission the full audit when they’re ready to fix things properly.

TopicFree website checkComprehensive manual audit
Done byFree website check:Our automated tool, in about 60 secondsComprehensive manual audit:Our senior team, in 5–10 business days
Looks atFree website check:The page you enter: schema, content structure, FAQ coverage, local and trust signalsComprehensive manual audit:Your whole site, every page crawled, plus backlinks and your top Melbourne competitors
You getFree website check:A score out of 100, by categoryComprehensive manual audit:A prioritised action plan, typically 40–80 pages, and a 30-minute walkthrough call
CostFree website check:FreeComprehensive manual audit:From $1,000
What we check

What our SEO audit covers

The manual audit spans technical health, speed, mobile, content, backlinks and AI search readiness, with every finding ranked by impact and effort.

The manual audit goes far beyond what an automated tool can detect: architecture, JavaScript rendering, crawl budget, backlink toxicity and content quality against Google’s Helpful Content criteria.

Technical, speed and mobile

  • Crawlability, indexation, XML sitemaps, robots.txt, canonicals, HTTPS, redirect chains and 404s
  • Static and rendered crawls for JavaScript sites
  • Core Web Vitals and page speed on mobile and desktop, down to the assets slowing you down
  • Hosting, SSL, server response and crawl budget, including whether your hosting suits Australian users
  • Mobile-first readiness, tap targets, viewport and font legibility

Content and links

  • Schema validation, missing types and rich result eligibility
  • Titles, meta descriptions, headings, content depth against competitors, internal links and alt text
  • Thin, duplicate and orphaned pages: strengthen, consolidate or remove
  • Backlink quality, anchor text and toxic links, against your top 3 Melbourne competitors
30

Days of follow-up support

Every manual audit includes 30 days of support for implementation questions, plus the walkthrough call and a PDF report.

A plan, not just a list

Every finding is ranked by impact and effort, with what to change, why it matters, how to do it and the expected impact.

Ready for AI search

AI search readiness: content structure, FAQ coverage, llms.txt and entity signals.

  • Schema
  • FAQ coverage
  • llms.txt
  • Entity signals
Pricing

SEO audit pricing

Manual audits are priced by site size, and each one comes with a 30-minute walkthrough call, a PDF report and 30 days of follow-up support.

The website check above is free. A comprehensive manual audit is priced by the size of your site.

Choose an engagement

You picked: Small websites

Book a strategy meeting

Every comprehensive audit includes a 30-minute walkthrough call, a detailed PDF report and 30 days of follow-up support. Many clients then move into ongoing SEO, with the audit as the plan. See all our SEO packages and pricing.

Results

What fixing the right things looks like

Go Easy Rubbish Removal’s page 2–3 rankings traced back to too few pages, and one page per service with one keyword cluster each fixed it.

An audit is only worth what gets fixed. Figures are from the published case studies.

Featured · Furniture · eCommerce

Affordable Furniture: winning online against the big-box chains

Watch how a technical overhaul, room-by-room buying guides and showroom pages lifted online conversions 1.9×.

Read the case study →
Trades

Go Easy Rubbish Removal

Organic traffic
Before1×
After1.8×
Every target keyword on page 1

Page 2–3 rankings traced to too few pages and no focus. One page per service and one keyword cluster per page fixed it.

Read the case study →
Cleaning · 16 suburbs

Drymaster Carpet Cleaning

New users
Before1×
After1.6×
Halvedbounce rate

Generic pages were getting local visitors, who left. 16 suburb pages with unique content fixed the mismatch.

Read the case study →
Sports & fitness

Melbourne Social Netball

Goal conversions
Before1×
After3.2×
1.8×organic traffic

No venue pages for suburb searches, and friction at sign-up. Venue pages and a smoother registration path fixed both.

Read the case study →

What clients say

“Every keyword we targeted is now on page one. SEO Melbourne's strategy was thorough and the results speak for themselves.”

Go Easy Rubbish RemovalOwner · Case study

“The suburb-specific pages were a game changer. We're now getting calls from areas across Melbourne that we never had visibility in before.”

Drymaster Carpet CleaningOwner · Case study

“Our registrations have tripled since SEO Melbourne built out our location pages and content strategy. They understood exactly how our players search.”

Melbourne Social NetballOperations Manager · Case study

“SEO Melbourne helped each of our centres become visible in their local communities online. The increase in organic enrolment enquiries has been wonderful.”

Best Chance KindergartensOperations Manager · Case study

Also: Best Chance Kindergartens (key local search terms on page 1, across multiple centres). See all case studies.

Got your check score?

Book a free 30-minute strategy meeting. We’ll talk through what your score means and whether a full audit makes sense.

How it works

Our SEO audit process

After a free strategy meeting we crawl the site, review content and links, then walk you through a ranked action plan on a 30-minute call.

Every finding ends up in one plan, ordered by impact and effort.

  1. Free, 30 minutes

    Strategy meetingFree

    Bring your check score or your questions. We learn your site and goals first.

  2. Crawl and technical review

    Every URL crawled, then hosting, server response, Core Web Vitals, mobile rendering and crawl budget reviewed.

  3. Content, links and AI search

    Every indexable page reviewed, backlinks compared with your top 3 Melbourne competitors, and AI search readiness assessed.

  4. 5–10 business days

    Action plan and walkthrough

    Critical issues first, then quick wins and longer-term fixes, each with what to change, why and how. We walk you through it on a 30-minute call.

Not sure where to start?

Here’s what happens next:

  1. You tell us about your website
  2. We reply within 24 hours to book a time
  3. A free 30-minute meeting: what’s likely holding your site back, and whether a full audit is the right next step
Google reviews

Rated 4.9 on Google

Read all reviews

  • Support Lightning★★★★★

    We engaged SEO Melbourne to help us get ahead of the shift toward AI-driven search, and they absolutely delivered. The AI SEO work has been amazing, we're now ranking and getting cited in LLM search results, which has brought in visibility we simply weren't getting before. The team was easy to work with, explained their approach clearly, and backed it all up with real results. If you're looking to future-proof your search presence, these are the people to talk to.

    June 2026
  • Divyesh K.★★★★★

    Excellent SEO service! The team is professional, responsive, and has helped improve my business's online visibility. I'm very happy with the results and highly recommend them to anyone looking for reliable SEO support.

    August 2026
  • Kat T.★★★★★

    SEO Melbourne has been incredible to work with! Their expertise and strategic approach have helped my website rank higher, bringing in more traffic and leads than ever before. The team is professional, transparent, and truly invested in long-term success—not just quick wins. They took the time to understand my business and created a tailored SEO plan that delivered real, measurable results.

    2025
  • Allison B.★★★★★

    Last year, we teamed up with SEO Melbourne to develop our new website, and we are absolutely thrilled with the outcome! From beginning to end, the team was highly professional, responsive, and truly attentive to our needs. They offered expert advice and were always available to answer questions and provide clear explanations. The development process was seamless, and we were kept informed throughout every stage.

    2025
  • Secondbite★★★★★

    SEO Melbourne was an exceptional partner in enhancing our online presence. Kane, in particular, was fantastic to work with—flexible with deadlines, approachable with questions, and always attentive to our needs. His expertise and dedication made the process smooth and effective, leading to significant improvements in our SEO. We highly recommend SEO Melbourne to anyone seeking professional and reliable SEO services.

    2024
  • Andrew Wei★★★★★

    Excellent SEO services! SEO Melbourne helped boost our website's ranking, increasing organic traffic and conversions. They are professional and responsive. Highly recommended.

    2025

Read all our reviews on Google →

FAQ

SEO audit questions

Question not here? Ask us directly.

What is an SEO audit and why do I need one?

An SEO audit is a full diagnostic of your site’s search health: the technical issues, content gaps and missed opportunities stopping you from ranking higher. Most are invisible to the untrained eye, so an audit gives you a clear, prioritised roadmap for improvement.

How much does an SEO audit cost?

The website check on this page is free. A comprehensive manual audit costs $1,000 for small sites (up to 50 pages), $1,500 for medium sites (50 to 200 pages) and $2,000 to $2,500 for large and enterprise sites. Every paid audit includes a detailed report and a 30-minute walkthrough call.

How long does a full SEO audit take?

The check takes about 60 seconds. A comprehensive manual audit takes 5 to 10 business days: sites under 50 pages are usually done within a week, while larger or more complex sites may take up to two weeks.

Will the audit tell me exactly what to fix?

Yes. Every recommendation says what to change, why it matters and how to implement it, grouped into quick wins, medium-term improvements of 1 to 4 weeks, and strategic work. The 30-minute walkthrough means you can brief your developer or team with confidence.

How is your free website check different from other basic SEO tools?

Most basic tools check on-page factors like title tags and meta descriptions. Our check looks at how ready your site is for AI search, including Google AI Overviews, ChatGPT and Perplexity. It scores schema markup, content structure, FAQ coverage, local signals, trust signals and answer readiness.

How often should I audit my website?

At least once a year, with quarterly quick checks using our free tool. Audit again after a major redesign, platform migration or significant content change: Google updates its algorithms multiple times a year, so a site that was sound 12 months ago may have new issues today.

Manual audits from $1,000Book a meeting