eCommerce SEO MelbourneOrganic search that sells products
Your product pages compete with thousands of other stores for the same searches. We build eCommerce SEO around product pages, category architecture, shopping feeds and the path to checkout, so organic traffic turns into revenue. Shopify, Magento, WooCommerce and BigCommerce, since 2006.
- From $1,500/month
- No lock-in
- One client per industry
- Free 30-minute strategy meeting
- Since 2006
- No lock-in contracts
- One client per industry
Why online stores struggle to rank
Your store competes with national chains, marketplaces and hundreds of other retailers for the same searches. A regular SEO agency treats product pages like any other landing page.
Thousands of duplicate URLs
Colour, size and price filters turn one category into thousands of indexable URLs. Google spends its crawl on those instead of your products.
The same copy as every other stockist
Manufacturer descriptions are duplicated across hundreds of competing stores, and product variants create thin pages. Google has no reason to pick yours.
Discontinued products that throw away links
Discontinued products still hold backlinks and ranking equity. Returning a 404 throws away months of earned authority.
- Shopify and Shopify Plus
- Magento / Adobe Commerce
- WooCommerce
- BigCommerce
- Custom-built stores
What our eCommerce SEO service includes
Everything from the first crawl to revenue reporting, set to your platform and the size of your catalogue.
Fix the foundations
- A full store crawl: indexation, canonicals, faceted navigation, redirects, structured data and crawl budget
- Platform-specific fixes for Shopify, Magento, WooCommerce and BigCommerce
- Category architecture and URL structure that match how customers search, without cannibalising your own pages
- Template-level speed fixes for images, scripts, review widgets and third-party integrations
Win product searches
- Keyword research mapped to every level of your catalogue, from category terms to product queries
- Unique product descriptions that replace duplicated manufacturer copy
- Product, review, pricing and breadcrumb schema for rich results
- Google Shopping feed and Merchant Center work, including free product listings
- Seasonal landing pages built months ahead of EOFY, Black Friday and Christmas
Client per industry
We never optimise for a rival store selling the same products. Your strategy and data stay yours.
No 12-month contracts
We earn your business every month through transparent reporting and measurable results.
Revenue, not vanity metrics
Monthly reporting that ties organic traffic to sales.
- Organic revenue
- Conversion rate
- Average order value
- Cost per acquisition
eCommerce SEO pricing
Pricing scales with your catalogue size, platform, competition and technical health.
You picked: Small stores (under 500 products)
Book a strategy meetingYou get a transparent quote based on what your store actually needs, and we don’t lock clients into 12-month contracts. See our SEO pricing guide.
eCommerce SEO results
Online stores we’ve helped grow. Figures are from the published case studies.
Linen House: back on top of its own searches
Watch how collection pages rebuilt as buying guides, schema on every SKU and editorial links took Linen House to #1 for bed linen and grew organic revenue 600% in 12 months.
Read the case study →Xtreme Ice Baths
Built from the ground up: a content-rich store, plus guides on cold exposure, plunge protocols and products.
Read the case study →Linen House
Collection pages rebuilt as buying guides, with Product, Review and FAQ schema across every SKU.
Read the case study →Affordable Furniture
Crawl, pagination and speed fixed first. Room-by-room buying guides then became the top organic landing pages.
Read the case study →What clients say
“Outstanding eCommerce SEO work on our Shopify store. Revenue from organic search increased by 600 percent in under a year. The team genuinely understands Melbourne's competitive retail landscape and their content strategy is second to none.”
“SEO Melbourne took us from zero to a real competitor in the cold plunge market. The sales growth in our first few months was beyond what we imagined possible.”
“The SEO team understood our competitive landscape and delivered a strategy that genuinely moved the needle on conversions and revenue growth.”
“SEO Melbourne transformed our online store visibility. Our organic traffic and revenue have grown significantly since they rebuilt our product pages and content strategy.”
More results: ROJO Light Therapy (2.1× organic users), Hera Bathware (1.8× organic channel revenue) and Linenly (161% organic traffic growth). See all case studies.
Is your platform holding you back?
Book a free 30-minute strategy meeting. If your platform is capping your SEO, we’ll tell you honestly.
How we work
A clear process, so you know what’s happening, when and why.
- Free, 30 minutes
Strategy meetingFree
We learn about your store, catalogue and goals before recommending anything.
Audit and platform check
We crawl every product, category, filtered URL and redirect chain, with checks for Shopify app bloat, Magento URL rewrite tables or WooCommerce plugin conflicts.
Map and optimise
Commercial terms mapped to every level of the catalogue, then titles, internal links, product descriptions, category copy and schema rolled out at scale.
- Every month
Optimise and report
New keyword opportunities, under-performing pages and seasonal content, with reporting that shows which pages made how much revenue.
Find out where your store is losing sales
Here’s what happens next:
- You tell us about your store and platform
- We reply within 24 hours to book a time
- A free 30-minute meeting: where your store is losing sales and what we’d fix first
How is eCommerce SEO different from regular SEO?
It means optimising hundreds or thousands of product pages, managing faceted navigation to prevent duplicate content, adding product schema, handling seasonal stock changes, optimising Google Shopping feeds and building a category architecture that scales. A standard SEO approach doesn’t address these.
Which eCommerce platforms do you work with?
We optimise Shopify, WooCommerce, Magento, BigCommerce and custom-built platforms. Each has its own SEO strengths and limits: Shopify needs specific Liquid template changes, for example, while Magento needs careful configuration of layered navigation and URL rewrites.
How much does eCommerce SEO cost in Melbourne?
eCommerce SEO starts from $1,500 a month for smaller stores and scales with catalogue size, platform and competition. A Shopify store with a few hundred products in a niche market sits at the lower end. Larger Magento or Shopify Plus stores with thousands of SKUs, competing with national retailers, need a bigger investment.
How long before we see results from eCommerce SEO?
Technical fixes and quick wins often show within 4–8 weeks. Meaningful revenue from content and authority building usually comes within 3–6 months. Competitive categories such as fashion or electronics can take 6–12 months to show full results.
Do you handle Google Shopping and Merchant Center?
Yes. Product feed optimisation, Merchant Center setup, free listing management, and alignment between your organic and Shopping strategies are all part of our eCommerce SEO service.
How do you handle product pages for items that go out of stock?
Temporarily out-of-stock products stay indexed, with clear messaging and back-in-stock notifications. Discontinued products are 301 redirected to the most relevant alternative, keeping their backlink equity. Seasonal products keep their ranking equity year-round, so they’re ready when the season returns.
SEO for your platform
Your platform sets your SEO ceiling. Shopify limits control over URLs and robots.txt, Magento needs developer resources for every change, and WooCommerce slows down with large catalogues unless it’s tuned at server level.