SEO Training Melbourne
A half-day workshop run by the people who do the work
Practical SEO training in Melbourne for in-house marketers, founders and agency juniors, built on your own website, your own Search Console data and your own competitors rather than slides about someone else’s.
A half-day, five-block workshop run by Blake P., founder with 17+ years, and Girish Kishore Sawlani, Head of Strategy & Growth, on-site in Melbourne, remote, or interstate. Your team leaves with a 90-day plan they can start on Monday.
- Half-day workshop, on-site or remote
- Quoted per team, not per seat
- Free 30-minute strategy meeting
- Since 2006
- No lock-in contracts
- One client per industry
You learn what SEO is. Your site is no better on Monday.
Fixes made live in the room, and a plan your team owns.
SEO training for in-house marketers, founders and agency juniors
One five-block agenda, set to your room’s level on the free call beforehand.
Three kinds of people book this workshop. The agenda is the same five blocks for all of them; the depth of each block is scoped to the people in the room on the free call beforehand.
You own the website, but SEO was never explained properly
Marketing coordinators and managers who inherited the site, run the content calendar and get asked why organic traffic is flat. Nobody has shown you which of your pages actually matter.
You are paying for SEO and cannot tell if it is working
Owners of trade, professional-services and eCommerce businesses who have been through two or three agencies. You want to know what good work looks like so the next report cannot hide behind jargon.
You sell SEO as part of web design, PR or marketing
Junior and mid-level staff at web, design and marketing agencies who are now expected to deliver SEO for clients. Courses gave you theory; clients give you a Shopify store and a deadline.
Five blocks, every one applied to your own website
Four hours on your own Search Console, GA4 and audit.
Four hours, with a break after block three. Bring a laptop each and access to your Google Search Console and GA4 properties; we bring the audit we ran on your site the week before, so the day starts with findings rather than theory.
- Block 1 · 45 minutes
How search works in 2026, on your results
How Google ranks pages now, and how AI Overviews, ChatGPT, Gemini and Perplexity choose what to cite. We open your own Search Console, look at which queries you appear for and where you sit on desktop and mobile, and use that screen for every example that follows.
- Block 2 · 50 minutes
Your site’s technical health, live
Crawling, indexing, Core Web Vitals, schema and internal links, checked against your pages while you watch. We walk through the pre-workshop audit and separate the fixes your developer can ship this month from the ones that can wait.
- Block 3 · 50 minutes
Keyword research that finds revenue, not traffic
Mapping the searches that bring customers to the pages that should rank for them. We build the keyword map for one of your service lines in the room and decide which pages to improve and which to create.
- Block 4 · 50 minutes
Content, local and Google Business Profile
Writing and structuring a page so it ranks and gets cited: headings, answer-first paragraphs, FAQs, schema. For local businesses, how suburb pages and the Google Business Profile work together in the map pack. We edit one of your pages live.
- Block 5 · 45 minutes
Measurement, reporting and your 90-day plan
Reading Search Console and GA4 for rankings, traffic, leads and revenue, and the one-page monthly report that shows whether the work is paying. Then the 90-day plan, written in the room and owned by your team.
What your team leaves with
An audit, a 90-day plan, the recording and a follow-up call.
A training day that ends with a certificate changes nothing on Monday. This one ends with the work already started.
The audit of your own site
- Technical, content and competitor audit run the week before the workshop
- Every finding explained in the room, so the team can repeat the check themselves
- Delivered as a document your developer can work from
A 90-day plan written in the room
- Prioritised by what will move rankings and leads first
- Owners and dates against each item, agreed by the people who will do it
- The keyword map and page briefs built during blocks three and four
Team at a time
One business or agency per workshop, so the content is yours and nothing is shared with a competitor.
The recording and the templates
A recording of the day for the people who could not be there, plus the audit checklist, the keyword-map sheet and the monthly report template we used.
A follow-up call four weeks later
Thirty minutes to check what shipped, what moved in Search Console, and what to do next. If you decide you would rather we did the work, our SEO consulting picks up from the same plan.
- Audit
- Plan
- Recording
- Templates
- Follow-up
On-site in Melbourne, remote, or interstate
Your office, ours in Cremorne or video: the same agenda either way.
The agenda, the audit and the plan are identical. The format changes how the room works.
| Topic | On-site | Remote |
|---|---|---|
| Where | On-site:Your office, or ours in Cremorne. Interstate runs are available for teams in Sydney, Brisbane, Adelaide, Canberra and regional Victoria; travel is quoted with the day. | Remote:Video call with screen sharing, for teams spread across several offices or working from home. |
| Best for | On-site:Teams of four or more, and founders who want the room focused for a morning. | Remote:Smaller teams, agencies with staff in several cities, and anyone who wants the day split into two sessions. |
| The live work | On-site:We edit pages and fix issues on the big screen together; the developer sits in for block two. | Remote:Participants share their own screen for the hands-on blocks, so everyone edits their own pages. |
| Price | On-site:Quoted per team. Interstate adds travel at cost. | Remote:Quoted per team. No travel. |
Pricing
Quoted per team, not per seat, after a scoping call.
Scoped to your team and site — ask for a quote. Interstate runs are available; travel is added at cost and agreed before the day is booked.
Not sure training is the right fit?
Tell us about your team on a free 30-minute call. If you would be better served by us doing the work, we will say so.
How an SEO training day runs
Scoping call, site audit, half-day workshop, four-week check-in.
- Free, 30 minutes
Scoping callFree
We learn who is in the room, what they already know and what the business needs from search, then confirm the price for the day.
- Before the day
We audit your site
A technical, content and competitor audit of your own website, so the workshop starts with real findings rather than theory.
- Half day
The workshop
Four sessions, on-site in Melbourne or remote. Fixes are made live, and the 90-day plan is written in the room.
- Four weeks later
Follow-up call
A 30-minute check-in on what shipped, what moved in Search Console, and what to do next.
The people who run the training
Run by the two senior people who do this work for clients.
No trainers reading from a deck. The workshop is run by the two senior people who do this work for clients every day.
Blake P.
Founder & DirectorLinkedIn17+ years across SEO, enterprise architecture and AI-native systems. Blake founded SEO Melbourne and SEO Sydney and has held Digital Director roles at multiple startups.
Girish Kishore Sawlani
Head of Strategy & GrowthLinkedInData-driven digital strategist with deep SaaS and eCommerce SEO experience. MBA from Bond University. Leads competitive analysis, content strategy and growth planning.
Prefer to talk first? Call 0439 801 764 · About our team
Book a free 30-minute strategy meeting
Here’s what happens next:
- You tell us about your team and what you want them to be able to do
- We reply within 24 hours to book a time
- A free 30-minute call: whether training fits, what the day would cover, and a quote
Rated 4.9 on Google
- Support Lightning★★★★★
We engaged SEO Melbourne to help us get ahead of the shift toward AI-driven search, and they absolutely delivered. The AI SEO work has been amazing, we're now ranking and getting cited in LLM search results, which has brought in visibility we simply weren't getting before. The team was easy to work with, explained their approach clearly, and backed it all up with real results. If you're looking to future-proof your search presence, these are the people to talk to.
June 2026 - Divyesh K.★★★★★
Excellent SEO service! The team is professional, responsive, and has helped improve my business's online visibility. I'm very happy with the results and highly recommend them to anyone looking for reliable SEO support.
August 2026 - Kat T.★★★★★
SEO Melbourne has been incredible to work with! Their expertise and strategic approach have helped my website rank higher, bringing in more traffic and leads than ever before. The team is professional, transparent, and truly invested in long-term success—not just quick wins. They took the time to understand my business and created a tailored SEO plan that delivered real, measurable results.
2025 - Allison B.★★★★★
Last year, we teamed up with SEO Melbourne to develop our new website, and we are absolutely thrilled with the outcome! From beginning to end, the team was highly professional, responsive, and truly attentive to our needs. They offered expert advice and were always available to answer questions and provide clear explanations. The development process was seamless, and we were kept informed throughout every stage.
2025 - Secondbite★★★★★
SEO Melbourne was an exceptional partner in enhancing our online presence. Kane, in particular, was fantastic to work with—flexible with deadlines, approachable with questions, and always attentive to our needs. His expertise and dedication made the process smooth and effective, leading to significant improvements in our SEO. We highly recommend SEO Melbourne to anyone seeking professional and reliable SEO services.
2024 - Andrew Wei★★★★★
Excellent SEO services! SEO Melbourne helped boost our website's ranking, increasing organic traffic and conversions. They are professional and responsive. Highly recommended.
2025
Who is SEO training in Melbourne for?
Three groups: in-house marketers who own the website and want to run SEO themselves, founders who want to understand what they pay an agency for, and agency juniors adding SEO to web design, PR or marketing work. We scope each block’s depth on the free call, so beginners and experienced marketers both get a working day.
How much does SEO training cost?
It is scoped to your team and site and quoted per team, not per seat, so bringing your developer and content writer costs nothing extra. The quote covers the pre-workshop audit, the half day, the recording, the templates and the follow-up call. Interstate runs add travel at cost. You get a fixed price on the free 30-minute call.
Is this an accredited SEO course?
No. It is a practical half-day workshop, not a certificate. If you want a formal qualification, our guide to SEO courses at Australian universities compares the options. If you want your own site to rank better by the end of the month, this is the faster route.
Where does the training happen? Do you travel interstate?
On-site at your Melbourne office, at ours in Cremorne, or remote over video for teams spread across Australia. Interstate runs are available for teams in Sydney, Brisbane, Adelaide, Canberra and regional Victoria, with travel quoted with the day. The agenda is the same in every format: your site, your data, live.
What do we need to bring?
A laptop per person, access to your Google Search Console and GA4 properties, and the person who can change the website. We send the pre-workshop audit a few days before so people can read it first. Nothing needs to be prepared beyond that; the examples are your own pages.
What happens after the workshop?
You keep the audit, the written 90-day plan, the recording and the templates. Four weeks later we run a 30-minute follow-up call on what shipped and what moved in Search Console. If you decide you would rather we did the work, our SEO consulting picks up from the same plan, and the training fee is credited against the first month.