Shopify SEO MelbourneMore organic sales for your Shopify store
Shopify makes it easy to get a store live. Getting found on Google is the hard part. We fix the platform’s SEO limits in your theme templates, build collection pages that rank, and write product copy that isn’t the same as every other stockist’s. Melbourne-based since 2006.
- From $1,500/month
- No lock-in
- Shopify and Shopify Plus
- Free 30-minute strategy meeting
- Since 2006
- No lock-in contracts
- One client per industry
Where Shopify holds stores back
Out of the box, Shopify gives you clean HTML, automatic sitemaps, mobile-friendly themes and SSL. What it doesn’t give you is a way past retailers who have been building organic authority for years.
One product, many URLs
A product can be reached through /products/, through every collection it sits in and through tag-filtered pages. Without canonical tags, Google splits your ranking signals across all of them.
Apps slowing every page
Review widgets, upsell pop-ups, loyalty programs and countdown timers each add scripts and styles, often on pages where the app isn’t even used.
Descriptions every stockist uses
When fifty stores publish the same manufacturer description, Google has no reason to rank yours above the others.
What Shopify does, and what we add
Shopify gets the basics right. These are the gaps we close.
| Topic | Shopify out of the box | After our work |
|---|---|---|
| URL structure | Shopify out of the box:Fixed /products/ and /collections/ prefixes | After our work:Handles, collection names and redirects chosen for search |
| Crawl control | Shopify out of the box:Limited robots.txt control | After our work:Meta robots, noindex and canonical tags do the job instead |
| Large collections | Shopify out of the box:Each paginated page competes for the same keyword | After our work:Ranking signals consolidated on the main collection URL |
| Schema | Shopify out of the box:Basic product markup in most themes | After our work:Offer, review, breadcrumb and organisation markup added |
What our Shopify SEO covers
Most fixes go into your theme templates, so they apply across the whole store, not page by page.
Fix the platform
- A technical audit of indexation, canonicals, collection and tag duplicates, app bloat, Liquid templates and Core Web Vitals
- Collection hierarchy, internal links, handles and redirects that work within Shopify’s fixed URL paths
- Crawl control for internal search, filtered and paginated pages using meta robots, noindex and canonical tags
- Theme speed work: WebP images, lazy loading, critical CSS and deferred scripts
Build pages that rank
- Keyword research with every term mapped to one URL: a product, a collection or a blog post
- Product titles, descriptions and meta tags rewritten to be unique and keyword-targeted
- Collection pages with above-the-fold copy that ranks without getting in the way of shopping
- Offer, review, breadcrumb and organisation schema, so your products are eligible for rich results
- Buying guides and comparison content on Shopify’s built-in blog
Lock-in contracts
We earn the work every month, so you stay because it’s working, not because you’re tied in.
Free Shopping listings
A Merchant Center feed check for free Shopping listings: titles, GTINs, pricing and shipping.
Reported every month
Monthly reporting ties organic traffic to revenue through enhanced eCommerce tracking.
- Revenue
- Rankings
- New keyword opportunities
- Under-performing products
Shopify SEO pricing
Priced on your catalogue size, competition and growth targets.
Every engagement starts with a free 30-minute strategy meeting.
Book a strategy meetingNo lock-in contract. For pricing by store size, see eCommerce SEO and our SEO packages.
Results for online stores
Online stores we’ve helped grow, including the Linen House Shopify store. Figures are from the published case studies.
Linen House
Collections rebuilt as buying guides, Product, Review and FAQ schema on every SKU, and seasonal style guides that earned editorial links.
Read the case study →ROJO Light Therapy
Science-led guides and product comparison pages for a category that buyers research heavily before they spend.
Read the case study →Xtreme Ice Baths
A content-rich store built from scratch, with guides on cold exposure, plunge protocols and products.
Read the case study →What clients say
“Outstanding eCommerce SEO work on our Shopify store. Revenue from organic search increased by 600 percent in under a year. The team genuinely understands Melbourne's competitive retail landscape and their content strategy is second to none.”
“SEO Melbourne took us from zero to a real competitor in the cold plunge market. The sales growth in our first few months was beyond what we imagined possible.”
“SEO Melbourne understood our wellness niche and created content that educates buyers while driving real sales. The growth has been outstanding.”
See all our SEO case studies.
Talk to a Shopify specialist
Book a free 30-minute strategy meeting with the people who would work on your store.
Our Shopify SEO process
Every recommendation is tied to sales, not just traffic.
- Free, 30 minutes
Strategy meetingFree
We learn about your store, your catalogue and your goals before recommending anything.
Technical audit
A full crawl of your store: canonicals, collection and tag duplicates, app impact on speed, Liquid templates, structured data and Core Web Vitals. You get a prioritised action plan.
Optimise at scale
Every keyword mapped to one URL, then product titles and descriptions, collection copy, schema, internal links and image alt text across the catalogue.
- Every month
Content and reporting
Buying guides on your blog, under-performing products improved, and reporting that ties organic traffic to revenue through enhanced eCommerce tracking.
Ready to grow your Shopify store?
Here’s what happens next:
- You tell us about your Shopify store
- We reply within 24 hours to book a time
- A free 30-minute meeting: the technical issues, keyword opportunities and quick wins for your store
Is Shopify good for SEO?
Shopify gives you solid foundations: clean URL structures, automatic sitemaps and mobile-responsive themes. It also has limits that need expert work, such as forced URL prefixes (/products/, /collections/), limited robots.txt control and duplicate content from variant URLs.
How much does Shopify SEO cost in Melbourne?
Our Shopify SEO starts from $1,500 a month, depending on your catalogue size, competition level and growth targets. Most Shopify stores see meaningful traffic improvements within 3–6 months of professional SEO work.
What are the biggest Shopify SEO challenges?
Duplicate content from product variants and collections, limited control over URL structure, restricted robots.txt access, slow themes from too many apps, and pagination issues.
How long does Shopify SEO take to show results?
Technical fixes and quick wins usually show within 4–8 weeks. Meaningful traffic and revenue growth from content and authority building usually comes within 3–6 months, and competitive categories such as fashion, electronics or homewares can take 6–12 months.
Should I use Shopify’s built-in blog for SEO?
Yes. It’s one of the most underused SEO tools on the platform. Buying guides, comparisons and educational content build topical authority that lifts your product and collection rankings, and give you internal links to push ranking equity to commercial pages.
Do you work with Shopify Plus stores?
Yes. We optimise standard Shopify and Shopify Plus stores. Plus adds checkout customisation, higher API limits and dedicated server resources, and we can advise whether upgrading would deliver meaningful SEO benefits for your store.
Can you help migrate my store to Shopify without losing SEO rankings?
Yes. Migration is one of the highest-risk SEO jobs: badly handled redirects can wipe out years of ranking equity overnight. We manage the whole process, including URL mapping, 301 redirects, structured data transfer and post-migration monitoring.