Sector page · Allied health & dental

SEO, Google Ads & Websites for Melbourne Allied Health & Dental

For dental practices, physiotherapy and allied health clinics, psychology practices, NDIS providers and medical centres that want bookings from the suburbs they serve, under the advertising rules that apply to them. Search, Google Ads and the website are run as one job, from $1,000/month.

Book a strategy meeting0439 801 764
  • From $1,000/month, month to month
  • One client per service per catchment
  • Since 2006
Who it is for

Who this page is for

  • Single-site clinics where the practice manager owns marketing alongside everything else.
  • Multi-site groups that need each location to rank in its own suburb without the sites competing with each other.
  • Practices opening a second room or a new service line who need bookings before the lease starts hurting.
  • Clinics that have been burnt by a directory or booking platform taking the patient relationship.

If that is you, the rest of this page is the plan. If you are a different kind of business, the services hub or the industry guides will get you to the right place faster.

What we see

The three problems this sector brings us

Almost every first call from this sector is one of these three. The plan below is built around them.

  • Booking platforms and directories own your patient

    HealthEngine, HotDoc listings and the big directories rank for "dentist Hawthorn" and take the booking, and sometimes the patient. We build the location, service and practitioner pages that rank in their own right and send bookings to your own system.

  • Advertising rules that most agencies ignore

    AHPRA and the National Law restrict testimonials and certain claims for registered practitioners, and Google Ads has its own healthcare policies. Copy that breaks them costs you more than a ranking. We write to the rules, with a person checking every page before it goes live.

  • A site that was built for the practice, not the patient

    Clinic sites tend to list services the way the clinic thinks about them, not the way a patient searches. Nobody searches "musculoskeletal physiotherapy"; they search "physio near me for a sore back". We map pages to the questions patients ask and the suburbs they ask from.

The plan

What the first 90 days looks like

Three stages, each with something you can see. Dates are agreed in writing, and if we miss an agreed deliverable in a month, that month is free.

  1. Days 1 to 14: audit, tracking, catchmentWe audit the site, Google Business Profile for each location and any Ads account, install booking and call tracking, check the copy against the advertising rules that apply to you, and agree the suburbs that become your catchment in the agreement. You get the five-minute video audit within two business days.
  2. Days 15 to 45: pages and profilesService and location pages go live, practitioner pages are built where the rules allow, each Google Business Profile is rebuilt with the right categories and services, and citations are cleaned up. Ads, if you run them, are restructured around the same services and suburbs under the healthcare policies.
  3. Days 46 to 90: authority, reviews, reportingLinks from the local and professional sources that matter in health, a compliant review process, the remaining location pages, and the first monthly report with a video walkthrough showing bookings and calls by source.

One client per service per catchment

We won't take on another client offering the same service in the same catchment as you while you're with us. Your catchment is the list of suburbs in your agreement.

This is the clause as it appears in our client agreement. It is why we check your service and suburbs before we say yes.

Read more

Guides for your sector

Each guide is written for Melbourne businesses in that trade or specialty, with the terms people search and the pages that rank for them.

Results

Case studies from this sector

Named clients, with the figures and what was done. Pulled from the case-study categories Healthcare and Health & Wellness and Healthcare Technology.

All case studies →

Next step for your business

Talk to a consultantSenior SEO consultant, month to month.See what it costsPackages from $1,000/month, no lock-in.Get a quoteTell us about your business; we reply within 24 hours.

Five things we promise on every engagement

  1. A person in Melbourne phones you within one business day of your enquiry.
  2. A five-minute video audit of your site within two business days.
  3. If we miss an agreed deliverable in a month, that month is free.
  4. Every monthly report comes with a short video walkthrough.
  5. A 15-minute check-in call every fortnight.
FAQ

Allied health and dental questions

Question not here? Ask us directly.

Book a strategy meeting0439 801 764
How much does SEO cost for a clinic in Melbourne?

Packages start from $1,000/month, month to month, with 30 days notice and no auto-renewal. The pricing page shows what each tier includes and the scope table there matches the client agreement. Google Ads management and a new website are quoted separately after the audit.

Do you work with other dentists or physios?

Not in the same catchment. We take one client per service per catchment, where the catchment is the list of suburbs in your agreement. A dentist in Hawthorn and a dentist in Werribee can both be clients; two dentists competing for the same suburbs cannot.

Do you handle AHPRA and Google Ads healthcare rules?

Yes. Copy for registered practitioners is written to the National Law advertising requirements, including the restriction on testimonials, and Ads are run under Google's healthcare policies. A person checks every page before it goes live.

Can patients still book through HotDoc or HealthEngine?

Yes. We send bookings to whatever system you use. The aim is that the patient finds your site and your profile first, so the booking and the relationship start with you rather than a directory.

Start with the audit

A free 30-minute strategy meeting with the senior person who would run your account. We check your catchment is free before the call.

Book a strategy meeting0439 801 764