Local SEO MelbourneGet found by customers in your suburbs
When someone nearby searches for what you do, be the business they see in the map pack, the local results and AI Overviews. We work on your Google Business Profile, citations, reviews and suburb pages together. Melbourne-based since 2006.
- From $1,000/month
- One-off audit $800
- No lock-in contracts
- Free 30-minute strategy meeting
- Since 2006
- No lock-in contracts
- One client per industry
Why local customers can’t find you
Most Melbourne businesses claim their Google Business Profile, add a phone number and address, and consider it done. That’s like building a shopfront and never putting up a sign.
A profile that was set up and left
Categories, services, photos and posts sit half-empty, yet the primary category alone can make or break your map pack visibility.
Reviews that stopped coming in
Google now weights recent reviews over old totals. A business with 200 reviews from 2019 and nothing since now sits below a competitor with 60 and steady weekly additions.
One page for all of Melbourne
Search “electrician Fitzroy” and Google wants a page about Fitzroy, not a generic “electrician Melbourne” page. Swapping the suburb name on a template doesn’t work.
- Tradies and service-area businesses
- Shops, cafés, gyms and salons
- Multi-location businesses
- Clinics and professional practices
What’s different about local SEO
The map pack has its own ranking algorithm. The best website in your industry can still miss it.
| Topic | General SEO | Local SEO |
|---|---|---|
| Where you show up | General SEO:The organic “ten blue links” | Local SEO:The map pack, Google Maps and the local organic results |
| What Google weighs most | General SEO:Content depth and backlinks | Local SEO:Your Google Business Profile, citations and reviews |
| Who it reaches | General SEO:Broad searches, national or global | Local SEO:People nearby, actively looking for your service |
| Your website | General SEO:The main focus | Local SEO:One signal among several, and still key to the local results |
What our local SEO service includes
Every engagement covers your profile, your listings and your website, because winning one without the other leaves traffic on the table.
Your profile and listings
- Google Business Profile audit and optimisation, every field
- Monthly profile posts and updates to keep it fresh
- A citation audit across 60+ Australian directories, with every inconsistency fixed
- New citations on relevant, high-authority local directories
- A review strategy that fits your workflow, plus monitoring and response guidance
Your website and tracking
- Suburb landing pages with genuinely unique content for each area you serve
- LocalBusiness, Service and FAQ schema markup
- Competitor analysis: why they outrank you and how to overtake them
- Map pack tracking for your target suburbs, separate from organic rankings
Lock-in contracts
Every package is month to month. You stay because it’s working, not because you’re tied in.
Ready for AI Overviews
Google’s AI now names local businesses, drawing on structured data, complete profiles and content that answers customer questions. We cover all three.
Reported every month
Monthly reporting on local pack rankings, calls, direction requests, website clicks and leads.
- Local pack rankings
- Calls
- Direction requests
- Website clicks
Local SEO packages and pricing
All packages include Google Business Profile management, citation work, review strategy, suburb pages and monthly reporting.
You picked: Single location
Book a strategy meetingNo lock-in contracts. See all our SEO packages and pricing.
Local SEO results from Melbourne businesses
Figures are from the published case studies.
Drymaster Carpet Cleaning
16 suburb pages with unique content captured local searches that had been going to competitors.
Read the case study →Melbourne Social Netball
A page for every venue, built for the “social netball [suburb]” searches national platforms weren’t targeting.
Read the case study →Go Easy Rubbish Removal
One page per service and one keyword cluster per page, for steady organic leads and less reliance on paid ads.
Read the case study →What clients say
“The suburb-specific pages were a game changer. We're now getting calls from areas across Melbourne that we never had visibility in before.”
“Our registrations have tripled since SEO Melbourne built out our location pages and content strategy. They understood exactly how our players search.”
“SEO Melbourne helped each of our centres become visible in their local communities online. The increase in organic enrolment enquiries has been wonderful.”
“Every keyword we targeted is now on page one. SEO Melbourne's strategy was thorough and the results speak for themselves.”
Also: Best Chance Kindergartens (page 1 for local kindergarten searches, across multiple centres) and Builders Cleaning Melbourne (#3 on Google Maps for “post construction cleaning”). See all case studies.
Not sure where you stand in the map pack?
Book a free 30-minute strategy meeting about your profile, citations and reviews.
How a local SEO campaign builds
Monthly reporting from day one, against clear benchmarks.
- Free, 30 minutes
Strategy meetingFree
We learn your business, your suburbs and who holds the map pack now.
- 2–4 weeks
Profile first
We optimise your profile against the top 3 competitors in your area. Changes can move map pack rankings within 2–4 weeks.
- 2–3 months
Citations and reviews
Citations fixed and built, and a review routine running. Both typically take 2–3 months to make a real difference.
- 4–6 months
Suburb pages and local links
Full campaigns with suburb pages, content and link building generally deliver strong, measurable results within 4–6 months.
See how your local SEO stacks up
Here’s what happens next:
- You tell us about your business and the suburbs you serve
- We reply within 24 hours to book a time
- A free 30-minute meeting: where you stand in the map pack and how to move up
How do I get into the Google Maps 3-pack?
You need a fully optimised Google Business Profile with the correct primary category, consistent NAP citations across 50+ directories, a strong review profile, suburb pages and LocalBusiness schema on your website, and ideally local backlinks from Melbourne-based websites. We audit all of these and work on the gaps.
How important are Google reviews for local rankings?
Google reviews are one of the top 3 ranking factors for the local map pack, and Google favours businesses that earn them steadily rather than in bursts. They drive clicks too: 150 reviews at 4.8 stars will get significantly more clicks and calls than 10 reviews at 5 stars.
Do I really need suburb-specific pages?
If you serve multiple Melbourne suburbs, yes: Google wants a page that mentions the suburb searched. Each one needs genuinely unique content: Google has penalised thin doorway pages, where only the suburb name is swapped, since the Doorway Pages update in 2015.
How long does local SEO take to produce results?
Google Business Profile improvements can move map pack rankings within 2 to 4 weeks. Citations and review growth typically take 2 to 3 months, and full campaigns with suburb pages, content and link building generally deliver strong, measurable results within 4 to 6 months. Less competitive industries and suburbs move faster than saturated ones like CBD dental or inner-city legal.
How do I handle local SEO for a business with no physical shopfront?
Service area businesses, such as tradies and mobile services, use a service area listing on Google Business Profile instead of an address, so your profile shows the suburbs you serve rather than a pin. The work then leans on suburb content on your website and reviews that mention specific locations.
How much do local SEO packages cost in Melbourne?
Local SEO packages in Melbourne typically range from $1,000 to $2,500 a month, depending on competition, number of locations and scope. Single-location businesses in moderately competitive industries can expect around $1,000 to $1,500 a month; multi-location businesses or highly competitive sectors like legal, dental or trades may need more. We scope every engagement in a free 30-minute strategy meeting.
Local SEO across Melbourne
Pick your suburb to see how we approach local SEO there, or read the guide for your industry.