Builders Cleaning Melbourne provides specialist post-construction and after-renovation cleaning services across Melbourne's residential and commercial building industry. With builders, developers, and homeowners searching for cleaning services at the final stage of a project — when deadlines are tight and handovers are imminent — being visible on Google at the exact moment of need is critical. This campaign was managed by our Melbourne SEO team.
Despite offering a premium service with over a decade of experience, Builders Cleaning Melbourne was buried on pages 2–10 for high-intent keywords like "post construction cleaning" (position 25), "after renovation cleaning" (position 41), and "construction cleaning services" (position 64). Competitors with weaker services were capturing the leads simply because they ranked higher.
"Post construction cleaning" — position 25
#1 organically + #3 on Google Maps
"Construction cleaning services" — position 64
#1 organically — climbed 63 positions
55 enquiries in Q1 2025
123 enquiries in Q1 2026 — up 124%
Service Page Architecture
Built dedicated landing pages for each service vertical — post construction cleaning, after renovation cleaning, commercial builders cleaning, residential builders cleaning, and window cleaning — each targeting distinct keyword clusters with unique content.
Local SEO & Google Maps
Optimised Google Business Profile, built suburb-specific location pages for Toorak, Glen Iris, Malvern, Albert Park, and Bentleigh, and implemented local schema markup to dominate both organic results and Google Maps pack positions.
Authority Building & Digital PR
Secured high-quality backlinks from industry publications including The Enterprise World, Smart Business Daily, and Mind My Business NYC, building domain authority that lifted rankings across every target keyword simultaneously.
The results speak for themselves: every single target keyword now ranks #1 organically, with several ranking twice on the SERPs. The campaign took keywords from as deep as position 100 ("cleaning after renovation") to #1 — a climb of 99 positions. Organic traffic nearly doubled year-on-year, with 695 organic visitors in Q1 2026 compared to 363 in Q1 2025.
More importantly, conversions surged 124% — from 55 enquiries in Q1 2025 to 123 in Q1 2026. The combination of #1 organic rankings and Google Maps dominance means Builders Cleaning Melbourne now captures demand from every angle when Melbourne builders and homeowners search for post-construction cleaning services. Overall, 40 keywords now rank on page 1 of Google.