About SEO Melbourne — Our Team & Experience

We're a focused team of senior SEO specialists who've spent over two decades helping Melbourne businesses own their organic search presence. No juniors, no outsourcing, no conflicts of interest — just experienced practitioners obsessed with measurable results.

Founded in 2006, Forged in Melbourne

SEO Melbourne was built on a frustration: too many agencies take on competing clients, dilute their strategies, and hide behind vanity metrics. We launched with a fundamentally different model — one client per industry, no exceptions.

When a dental practice in Richmond trusts us with their organic growth, their competitors simply cannot access the same team, strategies, or competitive intelligence. That's not a marketing slogan — it's an operating principle we've upheld for twenty years.

We've been headquartered in Cremorne since the early days, and that proximity to Melbourne's startup ecosystem and business community has shaped who we are. We understand this market because we've lived and worked in it for two decades — through algorithm updates, through the eCommerce explosion, and now through the biggest shift in search since Google itself: AI-powered search.

20+Years in SEO
312%Avg. Traffic Growth
30+Industries Served
1Client per Industry

Senior Practitioners, Not Account Managers

Every person at SEO Melbourne works directly on client campaigns. There are no layers between you and the experts executing your strategy.

Girish Kishore Sawlani — Head of Strategy and Growth at SEO Melbourne

Girish

Head of Strategy & Growth

Girish is a seasoned Digital Strategist with over a decade of experience helping businesses grow through data-driven technology solutions. He specialises in building strong client relationships and delivering tailored digital strategies for SaaS and eCommerce businesses. Girish holds an MBA (Professional) from Bond University where he majored in Business Strategy and graduated first in his class for his Business Internship.

His career spans leadership roles across Australia's leading digital agencies. As Head of Accounts at SEO Melbourne, he managed a team of account executives, digital specialists, and developers.

MBA — Bond University 10+ Years Digital Strategy SEMRush Ahrefs BrightEdge Google Analytics Shopify WordPress Klaviyo
Blake P. — Founder and Director at SEO Melbourne

Blake

Founder & Director

Blake founded SEO Melbourne and SEO Sydney over 17 years ago and has been at the forefront of search ever since. His career spans Digital Director roles across multiple startups, giving him a rare combination of hands-on technical depth and boardroom-level strategic thinking.

Beyond SEO, Blake brings deep expertise in enterprise architecture, emerging technology, and AI-native business systems — informing the agency's forward-looking approach to search in an era where AI Overviews, LLM citations, and structured data are reshaping how businesses get found online.

17+ Years in Digital Enterprise Architecture AI & Emerging Tech Startup Founder Digital Director

Principles That Define Our SEO Practice

These aren't marketing slogans — they're the operating principles that have kept clients with us for years.

One Client Per Industry

We won't work with your competitors. Your keyword research, competitor intelligence, and strategic playbook are exclusively yours. No exceptions.

Transparent Reporting

Monthly reports with real metrics — rankings, traffic, conversions, revenue attribution. No vanity metrics and no hiding behind jargon.

White-Hat Only

We've never bought a link, cloaked a page, or used private blog networks. In twenty years, not a single client has received a Google penalty under our care.

AI-Forward Strategy

We don't just optimise for Google's traditional results. Every strategy includes optimisation for AI Overviews, ChatGPT, Perplexity, and Gemini citations.

Senior Team Only

Your work is done by the same experienced specialists you meet in the strategy session. We don't hand off to juniors or offshore teams.

Two Decades of Search Evolution

Key milestones from SEO Melbourne's history — adapting and thriving through every major shift in search.

2006

SEO Melbourne Founded in Cremorne

Established with the one-client-per-industry model from day one, focusing exclusively on ethical, sustainable SEO for Melbourne businesses.

2012

Surviving Panda & Penguin

While competitors scrambled, our white-hat approach meant zero client penalties during Google's biggest algorithm overhauls. Several businesses came to us after being penalised by other agencies.

2016

eCommerce SEO Specialisation

Expanded into Shopify and Magento SEO as Melbourne's eCommerce sector exploded, developing product taxonomy and schema strategies that now drive millions in organic revenue.

2020

Enterprise SEO & 30+ Verticals

Reached the milestone of serving clients across 30 distinct Melbourne industries, each with tailored strategies developed from deep vertical expertise.

2024

AI Search Optimisation Pioneer

Among the first Australian agencies to develop dedicated AI SEO strategies for Google AI Overviews, ChatGPT, and Perplexity. Launched our AI Visibility Calculator as a free tool.

2026

Today — Dominating Search & AI

Delivering 312% average traffic growth while helping Melbourne businesses get cited across AI platforms. Expanding our SEO case studies and Learning Hub.

Our Work Speaks for Itself

Real metrics from real Melbourne businesses. Every case study includes before-and-after data you can verify.

Bali Villa Escapes

+478%

Organic Traffic Growth

Sun Stream Saunas

+340%

Revenue from Organic

Life Fitness

+290%

Keyword Rankings
View All Case Studies

Why Transparency Matters in SEO

Google evaluates websites on Experience, Expertise, Authoritativeness, and Trust. Here's how we practise what we preach.

E
Experience

Twenty years optimising Melbourne businesses across 30+ industries. We've personally navigated every algorithm update, market shift, and technology change.

E
Expertise

Our team holds current certifications in Google Analytics, Google Ads, technical SEO, and AI search optimisation. Strategies are built on deep, current knowledge.

A
Authoritativeness

We rank #1 for our own industry terms. Our published case studies, Learning Hub content, and industry guides demonstrate real expertise, not just claims.

T
Trust

Real office at 33 Cremorne Street. Real team with verifiable credentials. 4.9-star average across 50+ client reviews. Transparent reporting every month.

Ready to Work With Us?

Book a free strategy session with our team. No obligation, no sales pressure — just an honest assessment of your SEO opportunities.

Book a Free Strategy Call