Key Highlights
Before DGA Roofing’s Digital Campaign with SEO Melbourne, they were yet to rank significantly in any of the keywords related to their industry. Since then, DGA Roofing has increased their ranking for hundreds of words related to their industry in a meaningful manner. They are now featured on the first page of Google’s results regarding popular searches such as “Roofing Insurance Repairs”, “Metal Roof Restoration,” and “Terracotta Roofing” among others.
In terms of their website traffic, SEO Melbourne have had a tremendous effect on DGA Roofing’s organic traffic. Comparing the YoY difference from January to March between 2022 and 2021, DGA Roofing has seen a 253.69% increase in pageviews from 609 to 2,154.
Another amazing result is the significant decrease in the bounce rate from 53.47% to 0.55% in the same time period. This is a whopping decrease of 98.96%! This signifies that the content that we produced for DGA Roofing was relevant, interesting and spurred on the audience to explore further. This was achieved by creating strong keyword research strategies to analyse which type of content were people most interested in regarding the Roofing industry.
Content Creation
SEO Melbourne created Search-Engine Optimised content for DGA Roofing through the topics chosen, the title given as well as the passages itself. SEO Melbourne’s content creation for DGA Roofing generally revolved around showcasing Past Projects they had completed for various clients. This showcased their expertise in various avenues within roofing, as well as demonstrating their flexibility in the locations they visited.
This in turn spurred a positive effect in terms of their SERP. The title of their past projects doubles as a keyword search for roofing work for specific areas. For example, the search for “Colorbond Roofing Bairnsdale” could be very well made by a resident of Bairnsdale looking for Colorbond Roofing for their property. However, since DGA Roofing has done a past project of the exact sort, they have ranked 5th for this particular keyword. This creates a sense of experience and expertise which can help draw more traffic and in turn more customers through the content SEO Melbourne created.
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