Are You Selling? operates in the Australian real estate market — one of the most competitive search landscapes in the country. Major portals like REA Group and Domain dominate with enormous domain authority and marketing budgets.
The challenge was finding the niche search opportunities that major portals weren't fully serving, and positioning Are You Selling? to capture these underserved segments.
Low visibility in crowded real estate search space
Ranking for targeted real estate search terms
Competing against REA, Domain and major portals
Niche positioning capturing underserved search demand
Limited organic lead generation
Growing organic channel with qualified seller leads
Niche Keyword Strategy
Identified specific real estate search terms and long-tail phrases that major portals weren't fully optimising for, creating a competitive entry point.
Content Authority
Created informative content targeting seller-focused searches — property preparation guides, market insights, and agent selection tips — building authority in the seller space.
Local SEO Foundation
Implemented local SEO strategies targeting specific Melbourne suburbs and regions where the platform has strongest agent networks.
By focusing on niche opportunities within the real estate search landscape, Are You Selling? established organic visibility that would be impossible through direct competition with major portals. Key targeted terms reached page 1 as the content strategy built authority.
The quality of organic leads improved significantly, with visitors arriving through intent-matched searches more likely to convert into genuine seller enquiries.