HealthScope operates Melbourne's largest network of private hospitals and specialist clinics. They needed more patient enquiries through organic search, but healthcare marketing comes with unique constraints — AHPRA advertising guidelines, patient privacy requirements, and medical content that demands clinical accuracy.
Previous agencies had either played it too safe (producing generic content that didn't rank) or too aggressive (creating content that risked compliance issues). HealthScope needed a partner who understood both SEO and healthcare regulation.
Generic content that didn't rank
Medically reviewed guides dominating search
Previous agencies too cautious or too aggressive
Compliance-first strategy that outperformed
Stagnant patient enquiries
250% booking increase in 12 months
Condition Pages
Created medically reviewed content for each treatment area, structured to match how patients actually search for symptoms and procedures.
Local SEO Per Clinic
Optimised individual Google Business Profiles for each location with consistent NAP data and medical schema markup.
Doctor Authority
Built individual practitioner pages with Physician schema, establishing each doctor's EEAT signals for Google.
The compliance-first approach didn't slow us down — it gave us a competitive advantage. Most healthcare competitors were publishing thin, legally cautious content. Our medically reviewed, comprehensive guides dominated because they genuinely answered patient questions better than anything else ranking.
Online bookings increased 250% within the first year, with new patient enquiries doubling in just four months.