HIOD IT provides IT hardware services, cloud computing, and procurement solutions to Melbourne businesses. Before working with SEO Melbourne, they had zero keywords ranking on Google's first page — the IT services market in Melbourne is highly competitive with established players dominating search results.
The business needed organic visibility for both their hardware services and the growing cloud computing market.
Zero first-page keywords
Five keywords on Google's first page
No organic visibility for IT services
#1 for IT hardware services, #3 for cloud computing Melbourne
Low content-driven traffic
Blog content driving highest organic traffic to site
Strategic Content Creation
Created targeted content including "Computer Hardware Components Explained" which became the site's top organic traffic driver — demonstrating expertise while capturing informational search traffic.
Keyword Targeting
Focused on high-value B2B keywords like "IT hardware services", "cloud computing Melbourne", and "IT hardware procurement" — matching how business decision-makers search.
Technical Authority
Built comprehensive service pages with technical detail that established genuine expertise signals, helping HIOD compete against larger IT service providers.
HIOD IT's organic search grew 662% since the campaign started in October 2019, with five keywords reaching Google's first page from previously unranked positions. The #1 ranking for "IT hardware services" and #3 for "cloud computing Melbourne" captured high-intent B2B traffic.
The content strategy proved its value — the "Computer Hardware Components Explained" article became the site's highest organic traffic driver after the homepage.