Letitia Morris is a vintage poster gallery business and long-term SEO Melbourne client since 2018. The niche vintage poster market presents unique SEO challenges — search volumes are lower than mainstream retail, but the audience is highly motivated and the competition includes international galleries and auction houses.
Key terms like "Australian vintage posters" and "giant posters" were ranked beyond the top 50, while "Campari poster" was buried on page 3.
Key terms ranked beyond top 50
"Australian Vintage Posters" and "Giant Posters" now on page 1
"Campari Poster" buried on page 3
#1 ranking for Campari Poster
Limited first-page presence
12 high-volume keywords on page 1
Keyword Research & Targeting
Identified high-volume vintage poster keywords and systematically targeted them through optimised metadata and content, moving multiple terms from unranked to page 1.
Content Strategy
Created content that appeals to the vintage poster collecting community — combining art history, collecting guides, and product-focused content that builds topical authority.
Sustained Optimisation
As a long-term client since 2018, the ongoing strategy of consistent optimisation and fresh content delivered compounding results over time.
Letitia Morris's organic traffic grew 153% since the campaign started, with 12 high-volume keywords reaching Google's first page — 6 of which rose to page 1 during the campaign. The standout result was "Campari Poster" moving from page 3 to #1.
"Australian Vintage Posters" and "Giant Posters" both moved from beyond the top 50 to the first page, opening up entirely new audience segments.