Proas is a professional services firm that needed to establish stronger organic visibility in their competitive market. When SEO Melbourne started working with them in April 2017, their website wasn't communicating the full breadth of services to search engines, and organic traffic was underperforming relative to their market position.
The long-term challenge was building a sustainable SEO foundation that would compound over years, not just deliver short-term spikes.
Limited organic presence for professional services
567% organic traffic growth
No strategic content to demonstrate expertise
Content strategy diversifying service visibility
Static online presence
Dynamic, growing organic channel since 2017
Strategic Content Creation
SEO Melbourne's copywriting services created content that strategically displays Proas's services, diversifying visibility across their full offering in a credible, search-engine-friendly way.
User-First Approach
Focused on creating a better website for users first — earning Google's respect and credibility by genuinely serving the audience rather than gaming algorithms.
Long-Term Partnership
Worked closely with Proas's management over years, continuously providing value and adapting strategy as the business and search landscape evolved.
Since inception in 2017, Proas's organic traffic has grown 567% — a testament to the compound effect of sustained, quality SEO work. The strategic content approach opened up organic visibility across the full range of services.
This long-term partnership demonstrates what SEO Melbourne values most: trusted relationships with clients who are efficient with implementation and committed to sustainable organic growth.