ROJO Light Therapy operates in the rapidly growing red light therapy market — a wellness category where consumer education is essential before purchase. Buyers need to understand the science, compare wavelengths, and assess device specifications before investing.
ROJO had strong products but was missing the educational content layer that turns casual researchers into confident buyers. Competitors were filling this gap and capturing the traffic.
Low awareness in emerging wellness category
Authority position for red light therapy searches
Thin product content with no educational depth
Science-backed content hub building buyer confidence
Limited organic discovery
2.1× user growth through search
Science-Led Content
Created comprehensive guides on red light therapy benefits, wavelength science, and treatment protocols — building trust and topical authority with evidence-based content.
Product Comparison Pages
Built detailed comparison content showing ROJO vs competitors, specification breakdowns, and buyer guides matching the research-heavy purchase journey.
Technical SEO Foundation
Implemented Product schema, FAQ markup, and optimised site architecture to help search engines understand the product range and educational content.
By owning the educational content space around red light therapy, ROJO became the go-to resource for Australian buyers researching the category. Organic users grew 2.1× as the science-led content captured research-phase traffic.
Search clicks increased 2.4× as enriched snippets and comprehensive content earned higher click-through rates from search results.