Specialist Termite Control provides expert termite inspection and treatment services. In pest control, ranking visibility directly correlates with booking volume — homeowners searching for termite treatment need immediate, trusted results.
The company needed to rank for highly competitive terms in the Melbourne pest control space while driving visitors to their Free Assessment page, the primary conversion point for new leads.
Keywords scattered across pages 2–4
13 of 14 keywords on page 1, 9 in top positions
Low goal conversion rate
Conversion rate more than doubled
Underperforming Free Assessment page
Assessment page visits grew significantly
Targeted Content Writing
SEO Melbourne's content team created optimised pages targeting specific pest control services and treatment types, each crafted to rank for curated keyword sets.
PPC & Organic Combined
Implemented a dual strategy combining organic SEO with PPC campaigns, using paid data to inform organic keyword priorities and maximise overall search visibility.
Conversion Path Optimisation
Focused on driving traffic to the Free Assessment page as the primary conversion goal, optimising the path from search result to assessment booking.
The targeted approach delivered page 1 rankings for 13 of 14 campaign keywords, with 9 ranking in the top positions. Goal conversions increased 38% year-over-year, with the conversion rate more than doubling.
Visits to the critical Free Assessment page grew significantly, directly translating to more qualified leads entering the sales pipeline.