Sun Stream Saunas Australia is a leading infrared sauna provider. They needed an SEO partner focused on sustainable, long-term growth rather than quick fixes. Previous approaches from other providers had relied on low-quality backlinks that risked penalties.
The brand wanted to future-proof their website with quality content and genuine authority building — attracting organic backlinks rather than buying them.
Relying on paid channels for visibility
Growing organic channel reducing ad dependency
No content strategy to attract backlinks
Quality content earning natural editorial links
Static organic performance
1.6× traffic growth in 6 months
Content-First Strategy
Created regular, relevant content on infrared sauna benefits, health research, and buyer guides — giving search engines fresh signals of topical authority and expertise.
Ethical Link Building
Focused on earning genuine backlinks through quality content rather than paid link schemes, building sustainable authority that compounds over time.
Internal Linking Architecture
Built strong internal linking between product pages, content, and category pages to distribute authority effectively across the site.
The content-first approach delivered steady, sustainable growth — exactly what the client wanted. Traffic grew 1.2× in the first three months and accelerated to 1.6× by six months as the compound effect of quality content took hold.
More importantly, the organic backlink profile grew naturally, building a foundation for continued long-term growth.