TEMSEA are property developers in the Mornington Peninsula region, focusing on commercial and residential new builds, extensions, and renovations. Starting with a brand new website, they had absolutely zero search presence — no rankings, no impressions, no organic traffic.
The fundamental challenge was establishing brand identity and search engine visibility from nothing in the competitive construction and property development market.
Brand new site with zero rankings
All 17 keywords in top 20
No search engine presence
30× impression increase
Zero organic traffic
4× click growth in 6 months
Website Structure
Designed the site architecture to clearly communicate TEMSEA's niche and service offerings to search engines, with proper metadata and keyword mapping from day one.
Keyword Mapping
Identified 17 target keywords spanning construction, renovation, and property development terms specific to the Mornington Peninsula market.
Content Development
Created service pages and content that attracted users with genuine interest — driving not just traffic but engaged sessions that converted into enquiries.
Over six months, all 17 target keywords entered the top 20 from being previously unranked, with 5 placing in the top 5. Organic clicks rose nearly 4× and impressions increased 30-fold as TEMSEA went from invisible to discoverable.
The engagement metrics confirmed quality traffic — users were spending time on the site and exploring multiple pages, pointing to genuine interest in TEMSEA's services.