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Using Google as our primary search engine has become imperative for anyone these days. Google updates its search results with a new feature: an “about this result” menu. This beta google search update will help you determine if the website is a trustworthy source of information. As a result, users can determine and learn more about credible sources and topics in the search engine. 

Google has been testing this feature since May 2021. Today, users will be able to learn if a site is secure, find out when the site was first indexed. Furthermore, users can even get a snippet of information from Wikipedia. To see the new information of beta google search, Google made a simple solution. Furthermore, users can just tap on the three-dot icon on the top right of the result’s card. And this will pull up a short snippet on the article.

 

How can BETA mode improve results?

Google claims “these descriptions will provide the most up-to-date verified and sourced information available on Wikipedia.” Other than wikipedia summaries, full URL, information on the HTTPS status and feedback is also available.

The additional information can give you context or peace of mind, especially if you’re looking for something important, like health or financial information.

 

Implementing BETA about this result feature

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WIth this new feature, Google will let new readers know why and how did the search results show up in the search. Previously, the feature provided more information about results through Wikipedia. Now, it lets the user know why the algorithm is displayed in the results and reasons behind. 

Google’s ‘About This Result’ and SEO

The feature was added to Google search results on July 22, 2021, and provides information about how Google landed on that website.

An example image shared by Google, a search for “SEOMelbourne” lands on a site. Furthermore, the search results display that the result contains the words “seo, melbourne”. This will be considered as the keywords for this example.

For example, another search result “how to cook chicken in oven”, google ties in with other keywords such as bake, baked, cooked and cooking. Nevertheless, the other words enable users to find more keywords. In addition, if someone owned a cooking blog and used a website domain to share recipes it can be beneficial. Knowing keywords through “about this result” feature can be useful. 

With this, users can make more informed decisions about the keywords and hashtags they can include and how to optimise blog posts which can help add traffic to their content. Focusing on the keywords that’s actually on site pages, and how to optimize it to boost the website’s ranking for specific keywords. 

Other SEO tools like Google Keyword Planner or SEMRush can be used as well to research these words. They identify search volume and come up with variations for increased traffic to the blog. By doing this, you can associate these topics with popular short-tail keywords. These keywords are relevant to the business and are being searched for by the target audience. 

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BETA Impact on Ranking Factor 

SERPs typically contain two types of content – “organic” results and paid results. Organic results are listings of web pages that appear as a result of the search engine’s algorithm (more on this shortly). SEO specializes in optimizing web content and websites to rank more highly in organic search results.

For marketers and SEO results, this panel offers a different perspective on how Google puts relevance ranks. Search algorithm used by Google on hundreds of ranking factors affects the placement of a specific website on the page and determines the importance. This distinguishes one web page from another website. 

Conclusion… how will BETA Google Search Results impact search engines?

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Prior to BETA, about this result only displayed information about the content source and website’s connections. Now it contains more data about relevant websites and keywords. 

Google sees this feature as a way to help people make more informed decisions. This includes how they use the internet to ensure they’ve got a credible source. BETA related keywords does not contain detailed ranking weights and signals. However, it does tell users that if the words match closely. And people will link to the site, and if there are other geo-specific reasons. 

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External sources: 

https://www.theverge.com/2021/2/1/22252443/google-about-this-result-information-search-results-wikipedia-vet-websites

https://www.wolterskluwer.com/en/expert-insights/search-engine-optimization-can-drive-results

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