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As a well-known content management system (CMS), Wordpress is an ideal choice for eCommerce businesses. Its extensive range of SEO plugins and customisation options enable the optimisation of content and online store assets for SEO purposes. Our eCommerce SEO Melbourne team has extensive experience with Wordpress, so we can craft eCommerce SEO strategies tailored to your online business and drive your sustainable growth.
Shopify is a widely-used, user-friendly eCommerce platform that empowers businesses to build and manage their online stores with ease. With basic built-in SEO features, the platform offers a solid foundation for eCommerce SEO optimisation in search engines. At SEO Melbourne, our experts specialise in leveraging these features in order to optimise your store’s visibility and boost conversions.
Magento stands out as a premier choice for large-scale eCommerce stores. With advanced built-in SEO features, Magento offers tools needed for optimising complex product pages and categories. We excel in tackling the complexity of Magento’s tools and delivering tailored eCommerce SEO strategies to enhance your store’s presence in the search engines.
An experienced SEO agency in Melbourne would define eCommerce SEO as a search engine optimisation strategy for online shops. This optimisation can be done to improve your ranking for eCommerce platforms’ search engine results pages, or for Google SERP.
The first step to eCommerce SEO is keywords and competitor analysis. Keyword analysis can be conducted by researching the relevant keywords for your products which people enter into the search engines – also known as ‘search terms’ – and how many people search those words in a month – also known as search volume.
Combined with competitor analysis, research guides eCommerce SEO keyword analysis to satisfy other marketing goals you might have. Within your broader SEO gamut, this could mean a few things:
Being able to better maximise on keywords that are most profitable to your business, highlighting competition gaps in the market that aren’t being capitalised on, projecting potential gains from newly converted traffic, and so much more.
How many products or SKUs does your store have? If each product has one page, how much time and effort would you need to invest to get them organic visitors? Whilst this may seem overwhelming, with our SEO Melbourne team’s aid, it’s an achievable task.
As an experienced SEO agency in Melbourne, our SEO specialists know a website audit can save time and resources. After analysing the current performance of your online store, our SEO company Melbourne team will break down the insights into technical SEO and SEO content categories. The recommendations for technical SEO usually includes website speed, broken links, website architecture or structure and more, depending on your needs. Meanwhile, SEO content generally includes SEO copywriting, page optimisation, and blog posts.
For eCommerce SEO, not only will we recommend which pages should be prioritised for on-page optimisation – but also how these pages collectively appear in site hierarchy and categorisation. We keep a keen eye on the effects of over-optimisation on top of this, with issues like keyword cannibalisation and duplicate content being prime by-products on sites with high webpage counts.
A good SEO Company Melbourne team will also advise you to optimise your local SEO. Since Google aims to deliver the best user experience – including shopping experience – local businesses will often mean shorter delivery or waiting time for customers, driving local SEO to be a prime factor in discoverability for users.
What does local SEO mean for your business? While the approach works better for businesses with physical locations, your online store can still benefit from optimising location related keywords. Depending on aspects like your target audience geography, seasonality, desired markets that you’re wanting to settle in and more – local SEO could contour and characterise your online visibility with greater specificity.
If you’re interested in exploring this eCommerce SEO strategy further, get in touch with our friendly, professional team of SEO specialists in Melbourne.
If you believe in numbers more than words, check out the results of the number one SEO agency in Melbourne SEO strategy for our current and past clients here. (that’s us – Google it if you don’t believe it!) You can also explore our other SEO services to see how they can be aligned to boost your online store’s performance.
eCommerce SEO is not limited to conventional search engines, which is what we’ll typically think of when it comes to a Google search. To explore the subtle – but significant difference – between strategies for Google and platforms such as Shopify and Magento, reach out to our eCommerce SEO Melbourne team today.
