Your product pages are competing against thousands of other retailers for the same search terms. Generic SEO does not cut it for eCommerce — you need a strategy built around product visibility, shopping feeds, category architecture, and conversion optimisation. We build eCommerce SEO campaigns that turn organic traffic into measurable revenue for Melbourne retailers across Shopify, Magento, WooCommerce, and BigCommerce.
Ranking for product keywords means nothing if those visitors do not convert. Our eCommerce SEO service is built around the complete purchase journey — from discovery through to checkout — so every optimisation contributes directly to your bottom line.
Unique descriptions, structured data markup, rich snippets, and internal linking strategies that help every product page earn its own organic traffic. We write product copy that ranks and converts — not thin manufacturer descriptions duplicated across hundreds of competing stores.
Strategic taxonomy and URL structures that maximise keyword coverage across your catalogue without cannibalising your own pages. We design category hierarchies that align with how your customers actually search, ensuring every level of your site structure targets valuable commercial terms.
Theme speed optimisation, Liquid template fixes, app audit and consolidation, collection page strategy, and Shopify-specific structured data.
Learn MoreComplex multi-store configurations, layered navigation handling, URL rewrites, and performance tuning for large Magento catalogues.
Learn MoreProduct feed optimisation, Google Shopping campaign alignment, and free listing management to maximise visibility across all shopping surfaces. We ensure your product data is clean, structured, and compliant so your listings appear in Google Shopping, free product listings, and AI-powered shopping experiences.
Page speed, trust signals, review integration, urgency elements, and checkout flow improvements that turn visitors into paying customers.
A regular SEO agency treats your product pages like any other landing page. That approach ignores the unique technical challenges of eCommerce — faceted navigation generating thousands of duplicate URLs, product variants creating thin content, seasonal stock changes breaking internal links, and shopping feeds requiring constant maintenance. These are not minor issues. They are the difference between a store that ranks and one that gets buried under its own URL bloat.
We have spent over two decades working with Melbourne eCommerce businesses across Shopify, Magento, WooCommerce, BigCommerce, and custom platforms. We understand that your SEO strategy needs to account for inventory changes, promotional cycles, platform limitations, and the reality that your competitors are optimising their product pages right now. Every month you wait is a month they gain ground.
Our one-client-per-industry policy means we never optimise for your competitor. Your strategy, your data, and your competitive intelligence stays with you. When we identify a ranking opportunity in your market, that insight works exclusively for your business — not for a rival store selling the same products to the same customers.
We never work with your direct competitor. Your strategy, data, and insights are exclusively yours.
We report on revenue and conversions, not vanity metrics. Every recommendation ties back to your bottom line.
Shopify, Magento, WooCommerce, BigCommerce — we know the SEO strengths and limitations of each platform.
We have optimised eCommerce stores since before Shopify existed. That depth of experience compounds.
Every eCommerce platform generates SEO problems that standard agencies miss entirely. Faceted navigation alone can create hundreds of thousands of indexable URL combinations from a single category page — each one a potential duplicate content issue and a drain on your crawl budget. Without proper canonical tags, parameter handling, and robots directives, Google wastes its limited crawl allocation on filtered pages instead of your actual product listings.
Product variants compound the problem. A single t-shirt available in five colours and six sizes creates thirty potential URLs, each with near-identical content. The wrong approach — blocking all variants from indexation — loses valuable long-tail traffic from shoppers searching for specific sizes and colours. The right approach uses canonical consolidation, variant-specific schema markup, and strategic indexation decisions that balance keyword coverage against crawl efficiency.
Then there is inventory management. Products go out of stock, seasonal lines rotate, and discontinued items still hold backlinks and accumulated ranking equity. A poorly managed approach returns 404 errors, throws away authority your store has earned over months or years, and frustrates users who clicked through from Google expecting to find a product they can buy. We implement dynamic handling that redirects discontinued products to relevant alternatives, serves appropriate status codes for temporarily unavailable items, and preserves the link equity across your entire catalogue.
Crawl budget management becomes critical once your catalogue exceeds a few thousand products. Google allocates a finite amount of crawling resources to every domain. If those resources are consumed by paginated archives, filtered URLs, internal search result pages, and parameter variations, your new products and updated categories may not get indexed for weeks or months. Our technical audits identify exactly where your crawl budget is being wasted and implement the server-level and on-page fixes needed to reclaim it.
Site speed presents yet another eCommerce-specific challenge. Product images, review widgets, recommendation carousels, and third-party tracking scripts all add weight to your pages. A product page that loads in five seconds instead of two does not just frustrate shoppers — it actively suppresses your rankings in Google. We optimise image pipelines, defer non-critical scripts, implement lazy loading for below-the-fold content, and audit every third-party integration for its real-world impact on Core Web Vitals scores.
We ensure Google spends its crawl allocation on your revenue-generating pages, not on filtered URLs and paginated archives that dilute indexation across your store.
Canonical tags, parameter handling, and variant consolidation that eliminates the duplicate content issues plaguing most eCommerce stores without sacrificing long-tail keyword visibility.
Dynamic handling of out-of-stock, discontinued, and seasonal products that preserves ranking equity and delivers a seamless user experience across your entire product range.
Automated structured data implementation across your entire catalogue — price, availability, reviews, and shipping details — so every product is eligible for rich results in Google search.
Melbourne's retail landscape is one of the most competitive in Australia. Whether you are selling fashion from Fitzroy, homewares from Richmond, or specialty goods across the suburbs, your online store competes against national chains, international marketplaces, and hundreds of local retailers for the same product searches. A targeted eCommerce SEO strategy built around Melbourne's unique market dynamics gives independent retailers the edge they need to compete.
Melbourne shoppers increasingly search with local modifiers — "buy online Melbourne," "same day delivery Melbourne," and suburb-specific product terms. We optimise your product and category pages to capture this high-converting local search traffic that national competitors consistently overlook, connecting you with buyers who want to support Melbourne businesses.
Amazon, eBay, and Kogan dominate generic product searches in Australia. We identify the long-tail and niche product terms where your store can realistically outrank the marketplaces — terms with strong purchase intent where buyers actively want to shop with a specialist retailer rather than a generalist platform.
Melbourne retail runs on seasonal cycles — EOFY sales, Black Friday, Christmas, and back-to-school. We build optimised content and landing pages months ahead of seasonal peaks so your store ranks before the buying frenzy starts, not weeks after competitors have already captured the traffic and conversions.
Your organic SEO strategy should reinforce your Google Shopping, social commerce, and marketplace presence rather than competing against it. We align product feeds, landing pages, and content across every channel so all touchpoints support your overall visibility without cannibalising your own listings.
We earn your business every month through transparent reporting and measurable performance. Book a strategy call to see if we are the right fit.
Book a Strategy CallA clear, structured process that delivers results without surprises. You know what is happening, when, and why at every stage.
Full crawl of your store covering indexation, canonicals, faceted navigation, page speed, mobile UX, and structured data gaps.
Product and category keyword research mapped to your catalogue structure, identifying gaps and opportunities your competitors are missing.
Product descriptions, category content, schema markup, internal linking, and image optimisation implemented across your store.
Monthly revenue attribution reporting, A/B testing, and iterative improvements that compound organic growth over time.
These are not hypothetical numbers. These are real outcomes from real clients using this exact service.
On-page optimisation, SEO copywriting, and conversion-focused content strategy delivered sustained eCommerce revenue growth for this national bedding and homewares retailer.
Doubled the brand's organic user base through targeted SEO strategy, outperforming paid advertising ROI for this health and wellness eCommerce business.
eCommerce SEO involves optimising hundreds or thousands of product pages, managing faceted navigation to prevent duplicate content, implementing product schema markup, handling seasonal inventory changes, optimising Google Shopping feeds, and building category architectures that scale. A standard SEO approach simply does not address these complexities.
We optimise Shopify, WooCommerce, Magento, BigCommerce, and custom-built eCommerce platforms. Each has unique SEO capabilities and limitations — for example, Shopify requires specific Liquid template modifications, while Magento needs careful configuration of layered navigation and URL rewrites.
Melbourne eCommerce businesses typically see 3-5x ROI from SEO within 12 months. Unlike paid advertising where traffic stops when you stop paying, organic traffic compounds over time. Our Linen House case study demonstrates 600% revenue growth through sustained organic optimisation.
Technical fixes and quick wins often show improvements within 4-8 weeks. Meaningful revenue impact from content and authority building typically materialises within 3-6 months. Competitive categories like fashion or electronics may take 6-12 months to see full results.
Yes. Product feed optimisation, Merchant Center setup, free listing management, and alignment between your organic and Shopping strategies are all part of our eCommerce SEO service.
We implement dynamic status code handling based on the product's lifecycle. Temporarily out-of-stock products stay indexed with appropriate messaging and back-in-stock notifications. Permanently discontinued products are 301 redirected to the most relevant alternative, preserving accumulated backlink equity. Seasonal products use a rotation strategy that maintains their ranking equity year-round so they are ready to perform when the season returns.
Crawl budget is the number of pages Google will crawl on your site within a given time period. For eCommerce stores with thousands of products, filtered navigation, and paginated category pages, crawl budget becomes a limiting factor. If Google spends its allocation crawling low-value filtered URLs, your new and updated product pages may not get indexed promptly. We optimise crawl budget by blocking unnecessary URL parameters, consolidating paginated content, and ensuring Google prioritises your revenue-generating pages.
Yes. For Melbourne retailers selling internationally, we implement hreflang tags for multi-currency and multi-language targeting, configure Google Search Console for international properties, optimise for country-specific search engines, and ensure your site architecture supports both Australian and international customers without creating duplicate content issues across regional versions of your store.
We track revenue attribution from organic search, not just traffic numbers. Our reporting includes organic revenue growth, conversion rate by landing page, average order value from SEO traffic, cost per acquisition compared to paid channels, and return on SEO investment. Every metric ties back to commercial outcomes so you can see exactly how your SEO investment translates into profit for your business.
Get a free eCommerce SEO audit and see exactly where your store is losing sales to competitors.
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