Why Magento Needs Specialised SEO
Magento (Adobe Commerce) stands out as a premier choice for large-scale eCommerce stores. Its flexibility and power come with complexity that requires deep technical SEO expertise to optimise effectively.
Unlike simpler platforms, Magento's extensive customisation options mean SEO implementations must be carefully architected to avoid technical debt and performance issues that can tank your rankings.
What We Optimise for Magento Stores
- Multi-store and multi-language SEO architecture
- Layered navigation and faceted search handling
- Product attribute and configurable product optimisation
- Category page hierarchy and internal linking
- Canonical URL management for complex catalogs
- Full Page Cache and Varnish configuration
- Schema markup for products and reviews
- Core Web Vitals and performance optimisation
Common Magento SEO Challenges
Duplicate Content from Layered Navigation
Magento's powerful filtering creates thousands of duplicate URLs. We implement proper canonical strategies, robots.txt rules, and noindex directives to consolidate ranking signals without losing valuable filter pages.
Performance at Scale
Large catalogs strain Magento's resources. We optimise database queries, implement proper caching strategies, and configure CDN delivery to ensure your site loads fast regardless of catalog size.
Complex URL Structures
Product URLs appearing in multiple categories, store views, and with various parameters create canonicalisation nightmares. We architect URL structures that make sense to both users and search engines.
Frequently Asked Questions
Magento's enterprise architecture creates unique SEO challenges including duplicate content from layered navigation, complex URL structures, slow page speeds from heavy JavaScript, and canonical tag issues. Specialised Magento SEO addresses these platform-specific technical problems.
Magento SEO services in Melbourne typically range from $2,000 to $5,000+ per month depending on catalogue size, competition level, and technical complexity. Enterprise Magento stores with thousands of products require more extensive optimisation than smaller catalogues.
Magento 2 offers more granular SEO control than Shopify, including full server access, custom URL structures, and advanced schema implementation. However, it requires more technical expertise to optimise properly. When correctly configured, Magento can outperform Shopify for large-scale eCommerce SEO.
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