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Expert guides on AI search, technical SEO, and digital strategy. Built for Melbourne businesses ready to dominate search in 2026.

38
In-depth guides
8
Topic areas
2026
Updated for
AI Cited source Traditional results pushed below AI Overview
Featured Guide

Surviving Google's AI Overviews: A 2026 Blueprint

Zero-click reality strategies for Melbourne businesses. A 2026 blueprint for dominating local search in the age of AI Overviews.

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AI Mode: Neural synthesis from web sources
AI Updates 10 min read

AI SEO: Are You Ready for Google's AI Mode?

Google AI Mode is changing search. Learn how Melbourne businesses can prepare their SEO strategy for AI-powered search results.

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AI Cited source Traditional results pushed below AI Overview
AI Strategy 14 min read

Surviving Google's AI Overviews: A 2026 Blueprint

Zero-click reality strategies for Melbourne businesses. A 2026 blueprint for dominating local search in the age of AI Overviews.

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SEO CERT DEG Formal education vs. industry certification paths
Education 8 min read

Australian Universities Teaching SEO

Which Australian universities offer SEO courses? Complete guide to digital marketing education programs available in Melbourne and beyond.

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AI Draft Quality check Not penalised Google evaluates quality, not authorship method
AI Content 9 min read

Does ChatGPT Content Get Blacklisted by Google?

Find out whether AI-generated content from ChatGPT causes Google penalties. Melbourne SEO experts break down what actually matters for rankings.

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2026 DMA 2026 AI Summit SEO Meetup Google Garage Melbourne's 2026 digital marketing calendar
Events 12 min read

Digital Marketing Events in Melbourne 2026

Unmissable digital marketing events in Melbourne for 2026. A comprehensive list of conferences, meetups, and workshops.

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bestpizzamelbourne.com vs yourbrand.com.au Brand authority beats keyword-matching domains
Domains 6 min read

Exact Match Domains: Pros and Cons

Should you buy a keyword-rich domain? Learn when EMDs help, when they hurt, and how Google evaluates exact match domains in 2026.

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f Ranked Optimised social profiles rank in Google
Social Media 5 min read

How to Optimise Your Facebook Page for Google

Learn how to optimise your Facebook business page to rank in Google search results. Video guide on social SEO and profile optimization.

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POSITION ZERO Source link #1 #2 #3 Position zero sits above all organic results
SERP Features 7 min read

Featured Snippets: The Pros and Cons

Should you optimize for position zero? Understand when featured snippets help vs. hurt your traffic.

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4.9 Reviews boost trust signals and click-through rates
Local SEO 8 min read

Google Reviews Plugin: Why It's Good for SEO

How displaying Google reviews on your website boosts local SEO, trust signals, and conversion rates.

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# IG IN X Indirect SEO Social hashtags drive indirect search benefits
Social Media 7 min read

Hashtags and SEO: What You Need to Know

Do hashtags help SEO? Learn how hashtags impact search visibility on Google and social platforms.

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E-E-A-T Content Schema Markup AI Docs Efficiency Clinical expertise needs SEO-optimised content
Healthcare 15 min read

The Medical SEO Paradox: Healthcare AI Documentation

Melbourne healthcare providers can build search authority with AI documentation tools. Learn to use clinical workflows for E-E-A-T content.

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SYD 45ms MEL 5ms LCP 1.8s FID 45ms Edge caching eliminates the Melbourne latency tax
Performance 13 min read

Melbourne Hosting & Edge Caching: CWV SEO Guide

Melbourne hosting + edge caching beats Sydney for CWV. Learn how to eliminate latency tax for Victorian businesses.

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SEO Traffic Social Ads Email Content Every channel amplifies organic search results
Strategy 6 min read

How Omnichannel Marketing Drives Website Traffic

Learn how integrating social, email, and paid channels creates powerful SEO synergy that boosts organic visibility.

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Info Learn Trans Buy Nav Find Comm Compare Group keywords by intent, not just topic
SGE Strategy 10 min read

Search Intent Clustering for SGE: Essential Guide

Learn how to cluster keywords by search intent to optimise for Google's Search Generative Experience.

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Chrome Firefox Safari ≠ ≠ Same query, different results across browsers
Research 5 min read

Why Browsers Display SERPs Differently

Understand why Google search results vary across Chrome, Firefox, Safari and Edge. Essential for accurate rank tracking.

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.JPEG 2.4 MB -34% .WebP 1.6 MB Faster Smaller images, faster load times, better rankings
Performance 6 min read

Using WebP to Speed Up Your Website

Learn how WebP compression can reduce image sizes by 25-34% while maintaining quality. Essential for Core Web Vitals.

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