Digital Marketing Events in Melbourne 2026

1. Digital Marketers Australia (DMA) 2026

Widely regarded as the premier event for actionable marketing strategies, DMA 2026 is the "must-attend" for serious marketers.

Why You Should Attend: The line-up is focused on practical, real-world application—not theory. If you attend one event in 2026, make it this one. Tickets sell out, so book now.

What to Expect:

• Real-world case studies on using AI agents for marketing automation.
• Sessions dedicated to the shift from traditional Google Search to AI Overviews (SGE).
• A diverse mix of agency owners, in-house CMOs, and tech founders.

2. Melbourne Digital Experience Summit 2026

If your focus is on Customer Experience (CX) and user engagement, this is your event. The 2026 summit will explore how AI-driven personalisation is changing the way brands interact with audiences.

Why You Should Attend: The link between CX and SEO is increasingly tight. Sites that engage users better rank higher. The strategies here will directly feed your SEO campaigns.

Key Themes:

• Using data to tailor every user touchpoint.
• How to design "stickier" websites that Google loves.
• Maintaining brand authenticity in an automated world.

3. Retail Show Australia 2026 (Retail Fest)

For e-commerce brands, this is the biggest week of the year. Retail Show Australia combines the latest in retail technology, omnichannel strategy, and digital marketing.

Why You Should Attend: eCommerce SEO is evolving faster than any other vertical. Understanding how AI is reshaping product discovery is critical for any brand selling online.

What to Expect:

• Bridging the gap between physical stores and digital search.
• Leveraging TikTok and Instagram shops to drive traffic.
• How to rank your products on Amazon and Google Shopping.

4. B2B eCommerce World Asia Pacific

B2B marketing is no longer just about cold calls and trade shows; it's digital-first. This event is specifically for companies selling to other businesses.

Why You Should Attend: If you're in manufacturing, wholesale, or professional services, this event bridges the gap between traditional B2B and Enterprise SEO.

Key Themes:

• Moving beyond LinkedIn to organic search dominance.
• Best practices for moving legacy catalogues online.
• Integrating SEO data into your sales team's workflow.

5. AIME 2026 (Asia Pacific Incentives and Meetings Event)

While primarily an events industry gathering, AIME is a goldmine for event marketers and brand strategists looking to understand the intersection of live events and digital amplification.

Why You Should Attend: If your business uses events as a marketing channel (conferences, workshops, trade shows), the strategies here will help you amplify ROI through digital channels.

Bonus: Worth the Trip (Sydney)

While not in Melbourne, we couldn't leave this off the list. As Australia's leading dedicated SEO and SEM conference, the Search Marketing Summit is where the serious search professionals gather. The SEO Melbourne team always attends.